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SCT

VR lounge boosts traffic at outlet center

Virtual-reality features are a popular way for retail centers to make shopping more fun and to encourage repeat visits.

At Dixie Outlet Mall, in Mississauga, Ontario, Canada, Cominar REIT set up a virtual-reality adventure lounge last year to drive back-to-school shopping traffic. 

The lounge offered the latest virtual-reality technology and gave visitors the opportunity to play a new themed game each week. 

The feature helped the center achieve a nearly 1.5 percent year-on-year traffic increase during the back-to-school season. 

This lounge also earned roughly 7 million unpaid media impressions from print and online publications.

By Brannon Boswell

Managing Editor/SCT

Related Topics:

  • leasing
  • retail & retailers
  • technology

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