Our Mission

Learn who we are and how we serve our community

Leadership

Meet our leaders, trustees and team

ICSC Foundation

Support up-and-coming professionals

ICSC Exchange

Catch up on industry ideas, news and views

Research

Check out wide-ranging resources that educate and inspire

Global Public Policy

Learn about the governmental initiatives we support

Events

Connect with other professionals at a local, regional or national event

Professional Development

Grow your skills online, in a class or at an event with expert guidance

Find Members

Access our Member Directory and connect with colleagues

Find Outlets

Get data and contact information for shopping outlets

Find Jobs

Search and post jobs, upload your resume or find qualified candidates

Become a Member

Learn about how to join ICSC and the benefits of membership

Renew Membership

Stay connected with ICSC and continue to receive membership benefits

Industry News

Stores are key to retail, no matter what they’re called

Walmart will no longer have two names. Up to now, the corporation has gone by Wal-Mart Stores Inc., while the stores have simply been called Walmart. Now Walmart will serve as the name for both company and stores.

The decision is tied up with the retailer’s omni-channel ambitions, the company told The Washington Post. Roughly 95 percent of Walmart’s sales continue to be generated in its stores, but the company has snapped up several big online operators, including Jet.com and Bonobos, to burnish its e-commerce business. The company, which is spending big to add online grocery and same-day delivery services, says online transactions are surging.

“This is a company looking to communicate a sense of ubiquity,” Phillip Davis, president of Tungsten Branding, a North Carolina firm that provides company-naming services, told the newspaper.

Walmart was incorporated as Wal-Mart, Inc., in 1969 and became Wal-Mart Stores the following year when it went public.

Other companies have changed their names to reflect evolution in their own growth or in the market: Apple Computer, for one, became simply Apple. Developers have renamed shopping centers using such monikers as “town square” to encourage people to think of the centers as more than just places to shop.

Meanwhile, despite its efforts to develop omni-channel operations, Walmart apparently still has preferences for how it prefers that customers should shop: Prices for merchandise ordered online are lower for those who opt to go and pick the items up at the store, rather than having them delivered.

By Edmund Mander

Director, Editor-In-Chief/SCT

Related Topics:

  • omni-channel
  • retail & retailers

Take action

With just a few clicks you can send a message to Congress on the issues that impact our industry.

Visit the Legislative Action Center