Shoppers might like to complain that retailers start the Christmas season too early, but data say otherwise, according to The Wall Street Journal. About 40 percent of consumers begin their holiday shopping by October, and by November some 80 percent are out shopping, according to surveys by the National Retail Federation and Prosper Insights & Analytics.
Fewer people than ever — only 17 percent — are leaving their holiday shopping until December. Back in 2004 nearly a quarter of consumers waited that long.
The top reason for shopping earlier, according to some 64 percent of early shoppers, is to spread out the buying of gifts and thus make things easier on their budgets.
By Edmund Mander