Secondhand luxury bag retailer Rebag doubles footprint

 One store is in iconic Beverly Hills and the other is on Melrose.

"Over the past year, we've seen considerable online adoption from customers on the West Coast and specifically in the L.A. area," said Charles Gorra, founder and CEO of Rebag. "The time was right to expand our physical retail presence here, and while opening two stores at the same time is a bold move, the market has shown us that there is a strong appetite for Rebag. Each neighborhood with its unique clientele will allow us to reach even more customers with our transparent, instantaneous retail process through an elevated, in-store shopping experience."

The Rebag Beverly Hills location features the retailer's signature Rebag bar, where customers can have their bags instantly authenticated. On the second floor, shoppers can access even more luxury handbag greatness, with hundreds of styles prominently displayed on hand-crafted wooden fixtures. The Rebag Melrose Place location occupies a sun-filled corner location near Oscar de la Renta and Monique Lhuillier, and fellow digitally-native brands like Glossier and Away. 

At both stores, customers can shop the entire online and in-store collections, sell a bag within 60 minutes, or exchange a previous purchase for at least 70 percent of the original price via Rebag Infinity.

The two new physical locations cap a year of exponential growth for the direct to consumer brand. Rebag opened its first two stores in New York City earlier this year, one in Soho, and the other on Madison Avenue.

For those who can't make it in person to the LA locations, Rebag allows customers to sell their luxury handbags and shop through Rebag's mobile app and Rebag.com. Rebag offers payment for bags accepted within 1 - 2 business days for online and mobile transactions and in less than 60 minutes in stores.

"Rebag has always been about providing seamless access to luxury handbags and that means servicing our customers across the country," said Gorra. "The decision to open our next physical retail locations in Los Angeles was a natural next step in furthering this mission."