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Nearly 90 percent of retailers plan to spend more on marketing this year, reports The Motley Fool, citing a RetailMeNot report.
"Retail marketers are no longer thinking in channel silos," said Marissa Tarleton, RetailMeNot's chief marketing officer, speaking to Motley Fool. "They are approaching commerce holistically, with an understanding that consumers are channel-agnostic. Delivering an experience that meets the consumer in the moment across the shopping journey will be the pathway to success for brands."
Brick-and-mortar retailers recognize that they have to raise their profiles in a more competitive environment, the report points out. Nearly all midsize retailers (93 percent of those with annual revenue between $500 million and $1 billion) will increase their marketing budgets, according to the report, while 86 percent of the large ones (defined as those with annual revenue exceeding $1 billion) will do so.
By Edmund Mander
Director, Editor-In-Chief/SCT
