Learn who we are and how we serve our community
Meet our leaders, trustees and team
Developing the next generation of talent
Covering the latest news and trends in the marketplaces industry
Check out wide-ranging resources that educate and inspire
Learn about the governmental initiatives we support
Connect with other professionals at a local, regional or national event
Find webinars from industry experts on the latest topics and trends
Grow your skills online, in a class or at an event with expert guidance
Access our Member Directory and connect with colleagues
Get recommended matches for new business partners
Find tools to support your education and professional development
Learn about how to join ICSC and the benefits of membership
Stay connected with ICSC and continue to receive membership benefits
There are signs that retailers’ reward programs are paying off, as they strive to compete with such online initiatives as Amazon Prime, Bloomberg reports. Teen retailer Hollister’s 8 percent same-store sales growth last quarter is being partially attributed to its Club Cali rewards perks. U.S. consumers have signed up for 3.8 billion customer loyalty programs — up from 3.3 billion in 2015 — and nearly half of these are run by retail chains.
Hollister’s Club Cali, which now has 8 million members, brings more than just additional sales to the retailer, points out CEO Fran Horowitz. It also generates a lot of useful data. “Our loyalty club continues to provide a wealth of insight,” she said during a conference call Friday.
“Competition is very stiff,” Gabriella Santaniello, founder of retail research firm A Line Partners, told Bloomberg. “They need to offer something to the customer that keeps them coming back to your store.”
By Edmund Mander
Director, Editor-In-Chief/SCT