Learn who we are and how we serve our community
Meet our leaders, trustees and team
Developing the next generation of talent
Covering the latest news and trends in the marketplaces industry
Check out wide-ranging resources that educate and inspire
Learn about the governmental initiatives we support
Connect with other professionals at a local, regional or national event
Find webinars from industry experts on the latest topics and trends
Grow your skills online, in a class or at an event with expert guidance
Access our Member Directory and connect with colleagues
Get recommended matches for new business partners
Find tools to support your education and professional development
Learn about how to join ICSC and the benefits of membership
Stay connected with ICSC and continue to receive membership benefits
Super Saturday (Dec. 22) will be a busy one at stores and shopping centers: Forty-four percent of all U.S. adults plan to shop that day, and 92 percent of these shoppers will make gift purchases from brick-and-mortar retailers, according to ICSC Research.
More specifically, 85 percent will visit the stores themselves, while 47 percent will patronize omni-channel retailers’ websites, according to the report, titled Cutting It Close: Strong Holiday Shopping on Super Saturday. About 39 percent will buy online and collect the merchandise at the store. What’s more, many of these click-and-collect shoppers — 66 percent to be exact — will spend more when they pick up their items.
Half of U.S. adults will visit malls and/or other shopping centers this Saturday. Sixty-three percent of these visitors will shop, 45 percent will dine and 57 percent of them will see a movie or engage in some other entertainment or activity. Among Millennials (those aged roughly 20-37), 67 percent will head to malls and/or other shopping centers, as will 57 percent of Gen X-ers (38–53) and 33 percent of baby boomers (ages 54–72).
Super Saturday shoppers plan to spend, on average, $173.10 on gifts
The busiest retailers Saturday will be discount department stores, which will be patronized by 76 percent of shoppers; traditional department stores (48 percent); wholesale clubs and supermarkets (39 percent); electronics and office-supply stores (35 percent); and dollar/variety stores (29 percent).
Super Saturday shoppers plan to spend, on average, $173.10 on gifts. Gen X-ers will spend the most ($204 on average), followed by Millennials ($163.70) and boomers ($143.40). Gift cards remain a popular option, with 67 percent of Super Saturday shoppers planning to buy one, spending on average $68.70.
By Edmund Mander
Director, Editor-In-Chief/SCT
Members get exclusive access to this magazine with news and trends for the rapidly evolving marketplaces industry.
Sign up now