Our Mission

Learn who we are and how we serve our community


Meet our leaders, trustees and team

ICSC Foundation

Support up-and-coming professionals

ICSC Exchange

Catch up on industry ideas, news and views


Check out wide-ranging resources that educate and inspire

Global Public Policy

Learn about the governmental initiatives we support


Connect with other professionals at a local, regional or national event

Professional Development

Grow your skills online, in a class or at an event with expert guidance

Find Members

Access our Member Directory and connect with colleagues

Find Outlets

Get data and contact information for shopping outlets

Talent HQ

Search and post jobs, upload your resume or find qualified candidates

Become a Member

Learn about how to join ICSC and the benefits of membership

Renew Membership

Stay connected with ICSC and continue to receive membership benefits

Research + Studies

Half of U.S. adults headed to retail centers for Super Saturday

December 19, 2018

Super Saturday (Dec. 22) will be a busy one at stores and shopping centers: Forty-four percent of all U.S. adults plan to shop that day, and 92 percent of these shoppers will make gift purchases from brick-and-mortar retailers, according to ICSC Research.

More specifically, 85 percent will visit the stores themselves, while 47 percent will patronize omni-channel retailers’ websites, according to the report, titled Cutting It Close: Strong Holiday Shopping on Super Saturday. About 39 percent will buy online and collect the merchandise at the store. What’s more, many of these click-and-collect shoppers — 66 percent to be exact — will spend more when they pick up their items.

Half of U.S. adults will visit malls and/or other shopping centers this Saturday. Sixty-three percent of these visitors will shop, 45 percent will dine and 57 percent of them will see a movie or engage in some other entertainment or activity. Among Millennials (those aged roughly 20-37), 67 percent will head to malls and/or other shopping centers, as will 57 percent of Gen X-ers (38–53) and 33 percent of baby boomers (ages 54–72).

Super Saturday shoppers plan to spend, on average, $173.10 on gifts

The busiest retailers Saturday will be discount department stores, which will be patronized by 76 percent of shoppers; traditional department stores (48 percent); wholesale clubs and supermarkets (39 percent); electronics and office-supply stores (35 percent); and dollar/variety stores (29 percent).

Super Saturday shoppers plan to spend, on average, $173.10 on gifts. Gen X-ers will spend the most ($204 on average), followed by Millennials ($163.70) and boomers ($143.40). Gift cards remain a popular option, with 67 percent of Super Saturday shoppers planning to buy one, spending on average $68.70.

By Edmund Mander

Director, Editor-In-Chief/SCT

SCT Week

Weekly newsletters like SCT Week put retail real estate news and trends in the palm of your hand.

Sign up now