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Industry News

Giant to open first small-format urban concept in Philadelphia

January 11, 2019

Giant Food Stores will open the first in what is to be a new chain of small-format food stores called Giant Heirloom Market in Philadelphia this month.

The 9,500-square-foot store will open Jan. 25 in downtown Philadelphia. Parent company Ahold Delhaize USA has been developing Giant Heirloom Market since early October for urban markets, according to Supermarket News.

The store will serve up an assortment of fresh, local, seasonal and organic specialty foods, along with daily staple items. Giant Heirloom Market will offer several experiential features, including an in-store produce chef to cut vegetables and fruit on demand, and a do-it-yourself station where customers can blend their own olive oil and vinegar. The store will also feature a curated selection of craft, imported and domestic beers and wines, including the option to put together a six-pack of different beers.

Shoppers will be able to order products online through the Giant Heirloom website for shipping to the store overnight. Self and mobile checkout will be available too.

The company has made no announcement about how many more Giant Heirloom stores it plans to open. Carlisle, Pa.–based Giant currently operates roughly 170 stores across Pennsylvania, Maryland, Virginia and West Virginia under the Giant Food Stores and Martin’s Foods banners.

By Brannon Boswell

Executive Editor/SCT

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