VRN - May 2017
Celebrating in Corpus Christi
Outlets at Corpus Christi Bay opens with the start of a year-long celebration.
New and established centers are offering more dining options than ever before.
Going the Distance
Centers strategize to ensure that international shoppers keep coming.
Developers are discovering opportunities in downtown locations.
Three Major Trends
The outlet center industry will be impacted by big data, food-and-beverage and a debunking of the cannibalization theory.
Less Can Be More
A letter of intent benefits from being kept simple.
Focus on the shopper’s experience to make sure she returns again and again.
News Up Front
Outlet Shoppes at Laredo opens to huge crowds; spring deal making attracts the outlet center industry.
Express CEO David Kornberg cited outlets as key to his company’s growth; Steve Madden’s outlet store count rose to 52 during its fiscal year; Nike enjoys a boost in same store sales.
Outlets of Maui’s new airport ad campaign; Little Rock adds stores; Live art at Ontario Mills; Asheville offers free shuttle bus service; the Was Group is now leasing the Kittery Center.