VRN - May 2017

May 2017



Celebrating in Corpus Christi

Outlets at Corpus Christi Bay opens with the start of a year-long celebration.


Expanded Menu

New and established centers are offering more dining options than ever before.

Going the Distance

Centers strategize to ensure that international shoppers keep coming.

Urban Retail

Developers are discovering opportunities in downtown locations.

Three Major Trends

The outlet center industry will be impacted by big data, food-and-beverage and a debunking of the cannibalization theory.

Less Can Be More

A letter of intent benefits from being kept simple.

Customer Encounters

Focus on the shopper’s experience to make sure she returns again and again.


News Up Front

Outlet Shoppes at Laredo opens to huge crowds; spring deal making attracts the outlet center industry.

Retail Outlook

Express CEO David Kornberg cited outlets as key to his company’s growth; Steve Madden’s outlet store count rose to 52 during its fiscal year; Nike enjoys a boost in same store sales.

Development Briefs

Outlets of Maui’s new airport ad campaign; Little Rock adds stores; Live art at Ontario Mills; Asheville offers free shuttle bus service; the Was Group is now leasing the Kittery Center.