VRN - October 2016
Outlet centers located near population centers often require a different approach.
Apps are helping outlet centers provide consumers with purchase-sparking information.
Going beyond the bearded guy in the red suit to attract gift-buying shoppers.
News Up Front
Medford (Minn.) Outlet Center gets a renovation and new name; Tanger makes its NASCAR debut; Palm Beach Outlets goes for speed; Ontario Mills’ shoe party; Neinver enters into an agreement with Carrefour Polska to manage the Metropolitan Outlet in Bydgoszcz.
Newly converted outlet centers help New York & Company beat expectations; Visits to outlets are up 4 percent since March, according to Cowen and Company; Nordstrom shifts its anniversary sale; Stuart Vevers’ designs drive Coach comps; Express has expansion plans for its factory outlet stores.
Outlets at Silverthorne pleases its shoe-loving customers with new leases; Nordstrom Rack to come to Vaughan Mills; Vineyard Vines opens its first Midwest outlet in Chicago; the first Converse outlet in Utah opened at the Outlets at Traverse Mountain.