VRN - May 2016

May 2016



Paragon, sui generis

When forming a new company five years ago, the principals opted for a model that focuses more on building, less on infrastructure.


15 years of ownership changes

Since 2001, many outlet centers have changed hands – some more than once, either as part of a portfolio acquisition or because a developer got out the pruning shears.

An outlet investor speaks

Garrison Investment Group tells why the company saw potential in two outlet centers, one in Louisiana and the other in California.

Phase 1 outlet centers chart

VRN’s latest list of planned outlet centers shows 46 phase 1 projects – seven opening this year – plus one value megamall and five conversions to outlet.

Pop-ups popping up

Pop-up shops in outlet centers not only serve as space fillers, they’re also valuable sources of ancillary income.

The cannibalization myth

Newly released academic research finds little evidence of cannibalization – in fact, outlet shoppers increase their spending at non-outlet stores.

The outlet sweet spot

Outlet centers have been booming in the last few years, thanks to the sector’s ability to deliver what today’s picky shoppers want.

Old-school is new again

It’s back to the marketing future with billboards, radio, direct mail and print – and it’s all working.


Criss-crossing the Pond

U.S. consultancy The Outlet Resource Group is rolling out a strategy to blend the best of European and American outlet ingenuity.

Hammerson goes outlet

UK-based Hammerson will double its outlet portfolio by 2020, growing to as many as 15 new outlet- center acquisitions during the next four years.

Tale of two centers

When Resolution Property acquired two McArthurGlen outlet centers in France, the investor had a plan in place for adding value and positioning them for sale.

Aussie outlet center opens

Gazorp’s new outlet center near Sydney is Australian in every way, from its tenant mix to its edgy-warehouse design.