VRN - January/February 2016

January/February 2016



Jazzed in Memphis

Tanger and Poag deftly straddled state lines in Tennessee and Mississippi to develop a jazzy center on the Blues Trail.

Finally! San Clemente opens

Craig Realty Group persevered for 18 years to open this coastal-view outlet center halfway between Los Angeles and San Diego.


Planned centers chart

Developers have more than 45 phase 1 outlet centers on the drawing boards for 2016–2018 delivery, plus a handful of major conversion projects.

Outlet site fights

A dozen developers in six markets vie for tenants so they can be first to start construction – and hopefully ward off the competition.

Global outlet hybrids

Blending outlet tenants into power centers, hypermarket- anchored centers and traditional centers takes different forms markets around the world.

Outlet Outlook

Looking for growth, retailers try new strategies, but brick and mortar is still a formidable environment for brand building and cultivating loyalty; reports on Macy’s Backstage, Express, Columbia, Ascena, New York & Co., Coach.

Channel Check: Las Americas

Shoppers from Mexico, Central America and Europe head to San Diego to shop top brands and bargains at Simon’s Las Americas Premium Outlets.

MFOs create a flap

The commotion over made-for-outlet goods has led to changes from labels to leases, as outlet retailers seek to avoid consumer lawsuits.

Food courts evolve

Landlords are working to bring healthy – even trendy – food choices to outlet centers, to extend shoppers’ visits and grow their purchasing.

Jeffrey B. Cohen dies

Before the outlet chain pioneer died in December 2015, he wrote a column for VRN that provides a moving overview of the industry.

Attracting global shoppers

Guest column: Retailers can bump up incremental sales by creating new marketing strategies that focus on international shoppers.


News Up Front

Horizon opens two expansions and gains a TIF; Majestic partners with FFO and S+S Marketing Group in Los Angeles; Tanger acquires land, starts construction on Daytona; Genesco to acquire Little Burgundy; American Eagle to acquire Todd Snyder.

Consumer Snapshots

“Influencers” driving apparel sales;boomermillennial marketing overlap; email outpaces social; non-traditional reach for high-value consumers; “radical transparency”; digital gift cards gaining.

Development Briefs

Outlet holiday round-up: Citadel Outlets’ talent-rich tree lighting; Assembly Row’s Light Up the Row; Legends Outlets’ Google Fiber Facebook splash; Nebraska Crossings Outlets’ museum mini-camp; Outlet Collection at Riverwalk’s Sounds of the Season; Outlets of Mississippi’s Desserts & Deals; Miromar Outlets’ 12 Days of Christmas; Settlers Green Outlet Village’s Bring A Friend; leasing activity.