VRN - December 2015
Horizon’s grand parlay
Created 17 years ago as a place to stash a batch of bad outlet centers, HGP and its CEO Gary Skoien had an entirely different agenda in mind.
Outlet development is steaming hot, with nine phase 1 projects planned for 2016 openings and 18 expansions of existing centers set for 2016-2018.
Phase 1 outlet centers chart
Thirty-two developers plan 45 new outlet centers, 8 conversions and 1 value megamall for 2016–2018.
Outlet Retail Chain Award winners
Eighty-two outlet retail chains were nominated for the 12th annual Outlet Retail Chain Awards, with Columbia Sportswear, Express Factory Outlet, Kate Spade New York, Le Creuset, Lindt Chocolate and Tumi receiving the top honors.
Outlet Hall of Fame
Four outlet pioneers – Harold Alfond, David C. Bloom, Ronald F. Simkin and Steven B. Tanger – were inducted into the Outlet Hall of Fame in September.
NED opens in Little Rock
New England Development opens the only outlet center in Arkansas, bringing outlet retail to one of America’s most livable cities and boosting the local economy.
Simon opens in Tampa
Simon’s new center – the biggest of any phase 1 since 2013 – is worth the nine-year wait for one of Florida’s fastest-growing markets.
Retail REITs – including Tanger, Simon, Urban Edge, Taubman, Macerich and PREIT – are replacing underperforming chains with better tenants, hand in hand with expansion and redevelopment.
VRN Fall Outlet Convention
The 2015 VRN Fall Outlet Convention pulsed with deal making, networking, new faces and potent presentations that gave everyone something to ponder and act upon. Educational session recaps include the Keynote presentation by Marc Schneider, CEO of Kenneth Cole Productions; the always popular Retailer Runway; a viewing and discussion of the VRN Outlet Shopper Focus Group; and a panel on the factors that make a new center successful.
Simon SAID, “Look at me!”
Simon’s new digital platform grabs shoppers online with fashion, beauty, design, culture and food content that links to branded merchandise available at the developer’s brick-and-mortar centers.
News Up Front: Holiday Forecast
Experts, researchers and trade associations weigh in on how the American shopper feels, thinks – and is going to spend – as the final stretch of holiday gift buying unfolds.
The shopping behavior and fleeting brand loyalty of Millennials is compelling retailers to enter the value arena, with new tests by Macy’s Backstage and Find @ Lord & Taylor.