VRN - May 2015



The Yalof Effect: Retail, Real Estate and Rock ‘n’ Roll

Simon Premium Outlets’ energetic CEO shares his guiding principles on taking outlet retailing into the future.Did local retailers' early openings on Turkey Day gobble up holiday sales at outlet centers? Not so much.


Outlet saturation: Fact or fiction?

Reports of the outlet industry’s impending saturation appear to be wildly exaggerated, even in the U.S.

Outlet expansion pipeline

Nineteen outlet expansions are planned in North America through 2016.

Planned phase 1 chart

No fewer than 48 phase 1 centers – comprising nearly 18 million sf – are planned through 2017.

Briefings on projects new to the pipeline

Newest of the new: Nine planned projects jumped into VRN’s phase 1 outlet pipeline in the last six months.

Outlet Outlook

Outlets pep up teen retailers: Express Factory Outlets; Abercrombie & Fitch Outlets; American Eagle Outfitters.

Simon’s disrupters

Simon Venture Group and Decoded Fashion forge a competition for finding retail technology startup companies.

Center opening: Florentia Village Shanghai

RDM and partners open their second designer outlet center in China, wooing brand-driven Chinese consumers.

Outlets driving REITs

VRN listens in on calls with Simon, Tanger, Macerich, Howard Hughes, Federal Realty, CBL & Associates, Calloway and RioCan.

Guest Column: Lawsuits put focus on leases

Landlords and tenants have a shared interest in explicitly recognizing the essential value – and definition – of made-for-outlet merchandise.

Outlet/full-price crossovers

When retailers convert their full-price mall stores into outlets, industry pundits are quick to see a trend that might not exist.

Invasion of the full-pricers

VRN/August Partners research shows that full-price retailers will certainly continue to tenant outlet centers as they follow the money spent by the industry’s most frequent shoppers.

Why mobile wallets matter

Neiman Group launches mobile wallets – the parent of Last Call is one of the first retailers to launch an app for store purchasing. Will others follow?