Heavy discounting and light traffic in fullprice stores during the final quarter of 2013 were a drag for brands, but outlets and online sales helped offset the losses. Top executives
discuss Q4 strategies:
- Fossil’s strategy drives growth
- Chico’s embraces all avenues
- A&F tests MFO product
- Gap plans outlet expansion
- Nordstrom needs omni-channel
Beaming Up Shoppers
At Nebraska Crossing Outlets, a small sensor called iBeacon is tightening the bond between brands and app-minded shoppers.
A new approach to the thorny issue of cotenancies and the unpopular comparative sales test would give tenants protection, be fair to landlords, and possibly end the war between the
A report shows that 70 percent of 18-25-year-olds preferred buying their clothing in bricks and mortar settings rather than online; who’s today’s trendsetter – the
designer or the data? Although we tend to think of Mother’s Day as a lastminute, one-hit shopping event, it’s a little more drawn out; coupons aren’t dead yet, and
it’s not the Boomers that are keeping them alive. It’s their grandkids, the Millennials (age 24-35); when shoppers’ senses are engaged, sales are more likely to occur;
the mommy-daughter shopping experience is overall a positive one.