Outlets and Boomers
When baby boomers refused to become old fogies, the jobs of marketing and merchandising outlet centers got a lot easier – in fact, boomers want to be treated like every
other age group.
The site for the first Tanger Outlet Center in Canada will be in the Toronto market, in Halton Hills; a planned outlet project got a big boost with the approval of an off-ramp on
the northbound Tri-State (I-294) in Rosemont, Ill.; Gap is merging the “operations” of its outlet division; Taubman Centers plans to ramp up outletcenter development
with a new JV.
In discussing their earnings with analysts, three brands discuss expanding their outlet chains this year: Coach plans to open at least three more Coach Men’s stores; Under
Armour will add 25 new Factory Houses; Macy’s will open three more Bloomingdale’s Outlets.