Value Retail News: September, 2010

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Value Retail News

September 2010

COVER STORY

Loving Outlets
After years of being misunderstood, outlets are enjoying their day in the sun with good press and positive coverage - in fact, good press has become the new normal.


FEATURED COVERAGE

Suitable for Outlets
Jos. A. Bank sees outlets as a good fit and finds suitable sites that are tailored to its needs.

Liz bids good-bye
After operating outlet stores since 1985, Liz says it is exiting the business, leaving some 870,000 sf of outlet GLA for landlords to fill.

Big-footed tenants
The 824 outlet stores that are 10,000 sf or larger account for nearly 13 million sf of the industry's 57 million sf of GLA. Sixteen chains operate the stores, which range from an average of 10,000 sf to 27,000 sf.

New player in Puerto Rico
Galeria Paseos, a three-level mall in San Juan, is looking for outlet tenants, but says it won't compete with two outlet projects there.

Mills means More
The value megamall developer's new branding campaign is attracting shoppers and pleasing its outlet tenants with good results.


Consumer Snapshots
luxe shoppers need subtle value messages and luxe wannabes are on a spending spree; impulses, scents and sounds drive consumer spending; summer shoppers do their price checks online; toot Tweets to get the most out of them.

Four marketing tactics
Today’s marketing takes many paths, and our guest columnist’s four strategies are aimed at finding the right road to shoppers.

Sensitivity or flexibility?
Newer centers push back the boundaries on how close outlet centers can open to MSAs, but sensitivity is still a slippery slope for many retailers while others are finding flexibility.

Fall Outlet Convention
Paco Underhill is the keynote speaker at the VRN Fall Outlet Leasing and Marketing Convention. The event moves move back to Secaucus, N.J., with an enhanced program Sept. 27-28 at the Crowne Plaza Hotel & Convention Center Secaucus-Meadowlands.


DEPARTMENTS

Up Front
Under Armour seems to be doing back-flips over outlets; VF sees revenues rise; Pyramid works on an outlet project in Syracuse; Prime Retail will retain some properties in that acquisition deal with Simon.