The New Normal
Now that status symbol handbags have given way to status symbol savings, shoppers are converting to “the new normal,” a pattern of consumption where savings has more
street cred than spending.
Memorial Day mall crawl
Standard & Poor’s retail analyst Marie Driscoll shopped three venues over the Memorial Day weekend: streets in New York City, an upscale mall in Short Hills, N.J., and
Woodbury Common. Guess which one she liked best?
Cross Channel Marketing
Retailers wanting to maximize their profits must learn to extend their brands across a variety of distribution channels.
High earners, even men, clip coupons; luxury sales show a rebound; texting’s tops for teens; mobile marketing caveat - signals go bye-bye.
Tanger Factory Outlet Centers recently held a research symposium to share survey results with tenants.