Value Retail News: May, 2010

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Value Retail News

May 2010


Six Message Makers
The outlet industry has fared well during the economic downturn - how did that happen? Could outlet marketers be behind one of the best performing sectors in retail development? VRN talks with six veterans about marketing the outlet industry.


Woolly Beginnings
New Zealand-based Icebreaker, which specializes in merino wool apparel, will open its first U.S. outlet store in Oregon.

Counting on 2011
Outlet retail chains seem to be saying that 2011 is when they?ll start expanding their chains again.

Space Gobblers
Spencer Gifts' has two temp concepts, Spirit Halloween and Toyzam!, which aim to fill empty outlet spaces between August and January.

New Leasing, New Designation
Tanger Outlets at the Arches has been certified as an LEED Silver Core and Shell project by the U.S. Green Building Council; EWB Dev. has been retained to lease and market Penn's Purchase Factory Outlet Stores in Lahaska, Pa.

Springing Forward
Several new projects were announced at the VRN Spring Outlet Deal Making in Orlando in March ? and attendance and exhibitors increased over last year.

Planned Centers Chart
VRN research shows that 25 developers are planning to open 37 centers totaling nearly 12 million sf in the next two years.

Becoming a Legend
The developer of Legends at Village West decided to change the project's tenancy once it saw how well the center's outlet tenants perform.

Mona Walsh joins Tanger Factory Outlet Centers as director of corporate communications; Mark McCarthy and Randy Warren form a partnership; Gayle Speare becomes GM of Mills Corp.'s Great Mall in Milpitas, Calif.

BOGO app
Rack Room Shoes develops a free iPhone/ iPod application - called BOGO - that helps the math-challenged calculate their savings.