The wealthy are finding their spending groove again and young upwardly mobile professionals apparently never lost theirs; at the same time, coupon use is on the increase and drug store
sales are improving; manufacturers who play around with cheaper or more expensive products in their lines are confusing customers out of buying anything, and the sale of men’s
underwear is said to hold the secret to the economic recovery.
Chains Focus On E-Commerce
A multi-channel marketing approach that draws on traditional and online channels is critical but a web presence, email campaigns and mobile marketing are must-haves for staying
competitive. Most importantly sales, transactions and traffic stand a better chance of increasing when the tenants are part of the equation.
Facebooking Customer Service
Writing about a personal experience, guest columnist Rob Walker says that prior to the advent of social media, most customer service issues were handled privately. When a post is made
to a social media site, everyone can view the message. This transparency causes the retailer to react in a timely manner.