Facing what could be their toughest Christmas ever, outlet-store and outlet-center marketing managers are suiting up with an array of promotions, discounts and events designed to advance
their market share. To strike the right holiday tone, marketers are concentrating on value-value-value messages – and Midnight Madness.
New Retailer: Canterbury NZ
Canterbury of New Zealand, a little known sportswear manufacturer in the United States, late this summer opened its first outlet store in the one-year-old Philadelphia Premium Outlets.
- Eateries and a shopping center are proposed across from Desert Hills Premium Outlets in Carlsbad, Calif. - Housing eyed near Sawgrass Mills in Sunrise, Fla. - New convention center
opens near two outlet centers in San Marcos, Texas; Transit hub planned near Vacaville, Calif. center. - New hotels planned or opened in three outlet center towns: Birmingham, Ala.,
Howell, Mich., and Riverhead, N.Y.
Expansions defy economy
Chelsea Property Group expands Orlando Premium Outlets; work is underway to grow Tanger Outlet Center in Commerce, Ga., by more than 10 percent; Louisiana Boardwalk starts on Marriott
hotel; Prime Retail adds 12 new tenants in St. Augustine, Fla.; and work wraps up to expand Woodburn (Ore.) Company Stores.
Washington Center completes Redo
After more than two-and-a-half-years, a $15- million make-over has given Centralia Outlets in Washington state the perfect 20th birthday gift: a new lease on life.
News Up Front
Tanger opens in Deer Park, N.Y; Big Dog winds down chain; Chelsea Japan opens one center, gets started on another; proposed Maryland outlet center faces two hearings; and Linens ’n
Things liquidates goods, closes all stores.