Maximizing the Human Experience
Retail real estate is in the middle of a transformation as shopping center owners focus on providing consumers with experiences beyond shopping. Landlords are diversifying their tenant mix and revitalizing retail centers to create destinations that serve their communities with amenities and physical experiences that e-commerce simply cannot provide.
The Evolution of Omni-channel Retail
Retailers are looking to technology to court new customers and develop holistic retail experiences. As consumers are blending e-commerce and in-store shopping to find the best products, innovative technologies are being rolled out to engage shoppers as well as understand their needs. From wireless beacons to augmented-reality apps, technology-centric retail is upgrading the in-store customer experience.
Shopping centers play a vital role in society, from both financial and social viewpoints. From creating jobs to generating taxes, shopping centers are essential sources of revenue for their communities. Along with these financial benefits, shopping centers continue to provide philanthropic support to local charities and organizations.
Nothing announces the arrival of the holiday season better than festivities at a local shopping center. Whether buying gifts, dining, or attending a special event, visitors head to malls to enjoy the season. Shopping centers take the opportunity to connect their communities by hosting holiday-themed events and philanthropic activities.
Retail spaces are a gathering point for the community. Shopping centers are as relevant as ever serving as vibrant meeting spaces where people can connect and socialize. Developers realize the endless possibilities for attracting visitors for socializing and are responding accordingly. Centers are evolving to include event spaces and revamped outdoor areas that encourage visitors to return often.
Today's shoppers are increasingly searching for unique products and experiences, leading to a rise of locally owned businesses in shopping centers. From specialty food shops to boutiques owned by local artisans, businesses are bringing unique character to centers. As malls rethink their leasing strategies, a blend of local stores and large chains is turning out to be a winning strategy.