Shopping Center Marketing
This is the most up-to-date, authoritative and detailed compendium of marketing strategies, tactics and techniques designed expressly for shopping center professionals. You'll benefit from the expertise of some of the most knowledgeable marketing professionals in the industry. Do it like the experts: conduct market research, do surveys and analyze data; understand consumer behavior and establish the optimal tenant mix for your center; create merchandising and re-merchandising programs; create marketing plans and media plans; develop and implement events and sales promotions; create effective advertising for all media including print, direct mail, outdoor, radio, television and the Internet. Includes examples, illustrations, sample forms, and much more.