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Partnership Studies

In collaboration with industry partners, ICSC works to deliver vital data and analysis on the trends impacting retail and retail real estate.

Shopping Styles In The (R)Tech Age: Serving The (R)Tech Shopper

ICSC has partnered with Retail Industry Leaders Association’s (R)Tech Center for Innovation to provide an in-depth look at an emerging consumer, the (R)Tech Shopper.

Who is the (R)Tech Shopper? An (R)Tech Shopper is are Millennials or members of Generation Z, whose buying power is growing and ushering in a new wave of consumer behavior.

This report defines 10 shopping styles of the (R)Tech Shopper and examines how retailers and retail properties are responding.

Read the report