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Automakers are venturing away from car lots to find new customers.
According to Ad Age, Walmart will open 250 CarSaver Shopping Centers at its stores. This program, announced last year, is being pilot-tested at 14 Walmart stores. In these pilot stores, the car-shopping centers are run as independent operations, often directly across from Walmart's checkout lanes.
Miami-based CarSaver, the company that founded the concept, uses a network of certified dealerships, banks and insurance companies to provide car-shopping services and purchasing assistance to consumers. Using Carsaver.com, a buyer finds a vehicle and then works with an "express manager" who arranges for a test drive or for pickup of the vehicle at a certified local dealership. CarSaver will soon be helping consumers sell vehicles too, by providing a cash offer through a network of certified dealerships that will bid on the vehicle.
In the U.K., meanwhile, U.S. automaker Ford Motor Co. will be opening a digital concession concept within the newly refurbished store of apparel chain Next at the Manchester (U.K.) Arndale mall. This hybrid concept, a collaboration among Ford, Next and British auto retailer Rockar, enables consumers to shop for clothes and a car at the same time. The platform will allow customers to specify, finance and order a car for delivery to a participating dealer, to Ford’s concession in Next Manchester Arndale, or to a home address anywhere in the U.K., Retail Gazette reports.
By Brannon Boswell
Executive Editor, Commerce + Communities Today