Consumers are increasingly aligning themselves with brands that reflect their values. Boon Supply is tapping into the trend by merging retail, philanthropy and customization to let shoppers feel good about making a purchase.
The digitally native brand carries some 200 cooking, eco-friendly-living, travel, organization and gifting products on its website. Each product is associated with a social cause that receives 50 percent of the purchase value.
The user can shop to support an existing fundraiser on the site or start a new fundraiser for any micro or macro cause. And all the products are exclusive — Boon Supply designs and develops the products directly with the suppliers. Boon Supply also creates a seasonal magalogue with curated editorial content that shoppers can pass along to friends to help raise money for a pet cause.
Boon Supply Co.'s first pop-up shop, at Mill Valley (Calif.) Lumber Yard
Boon Supply is among the retailers participating in the Retail in Focus program at this year's ICSC New York Deal Making, to be held Dec. 4–6 at the Jacob K. Javits Convention Center.
The Retail in Focus program will feature several of the emerging brands now reshaping the shopping environment for consumers. These include the "digital natives" moving on to their next phase by creating a physical retail footprint; the creators of interactive installations that have started driving unique customer experiences; and similar retailers that are captivating their audiences in new and creative ways.