The next step in retail technology will enable retailers to recognize and greet shoppers entering stores and will provide information on customers’ sizes and preferences, among other information, according to a column in Forbes. And far from being put off by this accumulation of data by retailers, consumers will welcome the convenience of having information directed at them that is relevant, says the column’s writer, Richard Kestenbaum, a co-founder and partner at Triangle Capital.
“Consumers object to having the government collect information; they mind a lot less when private companies do it,” Kestenbaum writes. “Once it’s integrated into the background, consumers will expect it, and it will become part of the normal course of interacting with sales associates.”
By Edmund Mander