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Lululemon Athletica is going beyond athletics wear by expanding its merchandise range to include personal-care products, following a successful test this year.
The retailer says it will sell a dry shampoo, deodorant, face moisturizer, lip balm and other products at 50 of its stores, on its website and on Sephora.com.
"Over the years, we've heard the feedback that transitioning from sweat to life isn't always easy," said Sun Choe, the company's chief product officer, in a prepared statement. "Lululemon has always been in the work of creating solutions for sweaty problems, and our self-care line is an extension of that approach. Like our apparel, Lululemon Selfcare has been designed with function at its core and created to support guests, pre- and post-workout."
Lululemon has seen vigorous growth, with footfall at its stores rising by 8 percent in the first quarter, and online sales growing by 35 percent.
By Edmund Mander
Director, Editor-In-Chief/SCT
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