Our Mission

Learn who we are and how we serve our community

Leadership

Meet our leaders, trustees and team

ICSC Foundation

Support up-and-coming professionals

ICSC Exchange

Catch up on industry ideas, news and views

Research

Check out wide-ranging resources that educate and inspire

Global Public Policy

Learn about the governmental initiatives we support

Events

Connect with other professionals at a local, regional or national event

Professional Development

Grow your skills online, in a class or at an event with expert guidance

Find Members

Access our Member Directory and connect with colleagues

Find Outlets

Get data and contact information for shopping outlets

Talent HQ

Search and post jobs, upload your resume or find qualified candidates

Become a Member

Learn about how to join ICSC and the benefits of membership

Renew Membership

Stay connected with ICSC and continue to receive membership benefits

SCT

Kroger launches fashion apparel brand

The Kroger Co. will introduce an apparel brand this fall called Dip, developed by fashion designer Joe Mimran.

Mimran, a Canadian designer known for having brought out the Club Monaco, Joe Fresh and Pink Tartan brands, brings a 30-year fashion career to bear on this exclusive clothing line, which the supermarket chain says "makes effortless style easy and affordable to achieve."

Apparel is not new to Kroger. Though best known for its supermarkets, the company also owns the Fred Meyer department store chain, where the company has been selling roughly a dozen third-party brands for years. The company also carries seasonal apparel at some of its nearly 2,800 supermarkets. 

Dip will replace several of the company's private-label clothing brands, says Robert Clark, Kroger's senior vice president of merchandising, in a press release.​

“Imagine grabbing a few groceries and then being able to dip over to the next aisle and finding your new favorite top or pants”

Clark says Dip — which will launch with men's, women's, juniors', kids' and baby collections — is designed to help busy, on-the-go people live with style and get the most out of their fashion dollar. "The flexible collections and seasonal highlights make creating outfits, or outfitting an entire family, quick and simple," the company said.

The name Dip is something of a nod to its supermarket host: "We know customers want to quickly pop in and out of the apparel department, not spend hours browsing," Clark said. "Imagine grabbing a few groceries and then being able to dip over to the next aisle and finding your new favorite top or pants."

It is not unknown for a supermarket chain to sell clothes. Canada's Loblaws supermarket chain, which launched the in-house Joe Fresh apparel line in 2006, has expanded that brand to a network of freestanding stores. And in Europe, hypermarkets that sell groceries and apparel are ubiquitous. 

By Brannon Boswell

Managing Editor/SCT

Related Topics:

  • retail & retailers

Save on getting the scoop

Our members get discounted publications, access to ICSC Exchange, and a free subscription to Shopping Centers Today.

Join ICSC today