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JCPenney adding baby shops to 500 stores

August 10, 2018

JCPenney is adding more baby products, such as cribs, high chairs, strollers and car seats, to its stores in order to attract former Babies 'R' Us customers.

Penney is opening baby shops inside some 500 stores near now-shuttered Babies 'R' Us stores. Babies 'R' Us finished closing all its roughly 200 stores in June, after parent company Toys 'R' Us liquidated.

“The baby-care business is expected to reach over $13 billion by 2021,” said James Starke, a Penney senior vice president and head of merchandising, in a press release, "and we are seizing this opportunity to pursue available market share and aggressively go after the baby customer with these new shops."

By Brannon Boswell

Executive Editor/SCT

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