WHO: The International Council of Shopping Centers
WHAT: ICSC Survey: Holiday Procrastination Means Plenty of Christmas Eve Shopping
20% of Adults Plan to Shop for Holiday Gifts or Holiday-Related Items on Christmas Eve
- 11% of adults plan to only shop in stores
- 4% of adults plan to only shop online
- 5% of adults plan to shop both in stores and online
Demographics of Last-Minute Shoppers
- 34% of Millennials plan to spend on Christmas Eve
- 21% of Gen-X plan to spend on Christmas Eve
- 10% of Baby Boomers plan to spend on Christmas Eve
CONTEXT: “Even with the long holiday season this year, a fifth of adults plan to shop up until Christmas Eve” said Tom McGee, President and CEO of ICSC. “With so much last minute shopping, I expect that many consumers will take advantage of local merchants and omnichannel retailers, either going to stores so they can get the merchandise right away or leveraging click and collect.”
METHODOLOGY: The 2016 ICSC Super Saturday study was conducted by Opinion Research Corporation on behalf of ICSC from December 8-11, 2016. The survey represents a demographically representative U.S. sample of 1,025 adults of 18 years of age and older.