Icon Outlet set for The O2 in London

Icon Outlet will have 85 stores, plus 35,000 square feet of new restaurants, cafes and bars, according to AEG and Crosstree. Retailers will include Hackett, Ted Baker, Guess, Gant, Calvin Klein, Crew Clothing, Jack Wills, Kurt Geiger, Aspinal of London, Levi’s, Pepe Jeans, Clarks and Skechers.

Consumers will experience exclusive services such as personal shoppers and stylists, concierge luggage drop and hands-free shopping and unique event shopping packages.

“Icon Outlet is the most relevant retail and leisure destination set to open in Europe this year,” said Alistair Wood, executive vice president for real estate and development for AEG. “Our understanding of consumers has informed every aspect of the development from which brands have been selected, to how the experience responds to the unique setting under The O2’s world famous roof.”

Since opening in 2007, The O2 has been visited by more than 70 million people. In addition to an arena,  The O2 is home to Indigo at The O2, a live performance space; an 11-screen Cineworld complex; Up at The O2, an experience that allows visitors to walk across the roof of The O2; the 12-lane boutique Hollywood Bowl; and The Avenue, which features 26 bars and restaurants.