Dollar Shave Club, the popular men’s grooming brand, launched its first automated retail concept, “DSC On-the-Go,” at Mall of America, in Minneapolis.
Dollar Shave Club (DSC) is a Venice, Calif.-based retailer that delivers razors and other personal grooming products to customers by mail. It delivers razor blades on a monthly basis and offers additional grooming products for home delivery. Unilever acquired the company in 2016 for $1 billion.
Now the company is ready to move from mail boxes to malls. “Mall of America is a unique place for retail concepts to come to life after having a successful online presence. We want to continue to be a home for brands that our guests recognize and trust like Dollar Shave Club,” said Mall of America leasing manager Ashley Hofmann. "DSC will bring another level of convenience for our 40 million guests whether they are a returning local or an on-the-go tourist staying on property.”
The vending machine allows guests can purchase a variety of grooming bundle sets, see the latest Dollar Shave Club (DSC) video content and experience the brand off line.
This new automated retail machine will be one of 10 machines that are being deployed in various retail properties across the country.
The new automated retail concept blends the convenience of traditional automated retail with DSC’s unique aesthetic and style, Hofmann says. The machines will feature six pre-bundled kits of various DSC products spanning shave, shower, hair care and skin care.
By Brannon Boswell
Executive Editor, Commerce + Communities Today
