Our Mission

Learn who we are and how we serve our community


Meet our leaders, trustees and team

ICSC Foundation

Support up-and-coming professionals

ICSC Exchange

Catch up on industry ideas, news and views


Check out wide-ranging resources that educate and inspire

Global Public Policy

Learn about the governmental initiatives we support


Connect with other professionals at a local, regional or national event

Professional Development

Grow your skills online, in a class or at an event with expert guidance

Find Members

Access our Member Directory and connect with colleagues

Find Outlets

Get data and contact information for shopping outlets

Talent HQ

Search and post jobs, upload your resume or find qualified candidates

Become a Member

Learn about how to join ICSC and the benefits of membership

Renew Membership

Stay connected with ICSC and continue to receive membership benefits

Research + Studies

Shoppers flock to stores on Cyber Monday

November 26, 2018

Nearly three-quarters of U.S. adults plan to make a purchase this Cyber Monday, and a significant majority (61 percent) will shop and spend online with a retailer that operates physical stores.

And though the day is hyped as a cybershopping day, a sizable portion of shoppers (52 percent) will spend money in physical stores, according to ICSC Research. In fact, Cyber Monday has turned out to be a boon for physical retailers, because 80 percent of shoppers are set to patronize them, either in person or online. This exceeds the percentage of shoppers who will buy from pure-play online merchants today (71 percent).

Even a good many of those who order online will visit stores, according to ICSC, with 37 percent of Cyber Monday shoppers planning to order online and then pick up the merchandise at the store — a trend the industry calls click-and-collect.

Among the main reasons people spend in stores on Cyber Monday: Some 44 percent of consumers say they want to get their hands on their stuff immediately, 32 percent say they are looking to avoid shipping fees, about as many again cite the convenience of being able to shop nearby, and 31 percent say they prefer stores for the experience they offer.

By Edmund Mander

Director, Editor-In-Chief/SCT

SCT Week

Weekly newsletters like SCT Week put retail real estate news and trends in the palm of your hand.

Sign up now