March 20, 2019
Custom-framing startup Framebridge has raised some $67 million to expand its business beyond the online channel.
Framebridge says it plans to open two stores in the Washington, D.C., area — one in the district itself and the other in Bethesda, Md. Customers will still need to have final products shipped to them from the company’s production facility. The in-store experience will mirror the company's website.
“We’ve tested a number of pop-ups, and there were people that had been to our site several times but wanted to see us in person,” said founder and CEO Susan Tynan, speaking to Tech Crunch. “At our pop-ups, average order values were 40 percent higher than they were online.”
By Brannon Boswell
Executive Editor, Commerce + Communities Today
