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Chico’s to close 250 stores over next three years

January 11, 2019

Women's apparel conglomerate Chico's FAS says it will close stores in a bid to reduce costs and help reverse declining sales. "Our focus is on implementing those initiatives that drive the greatest levels of growth and profitability of our business," said President and CEO Shelley G. Broader.

One of the company's Soma lingerie stores

Chico's says it wants to reallocate resources from underperforming stores to digital initiatives that support omni-channel shopping. To do this, Chico's plans to close at least 250 of its roughly 1,400 U.S. stores over a three-year period.

These closings will be distributed across the retailer's three brands — Chico's, White House Black Market and Soma — and most of them will occur within about two years.

For the fourth quarter, the company anticipates a low-double-digit decline in sales and a mid-single-digit decline in consolidated comparable sales.

Chico's sales by brand

By Brannon Boswell

Executive Editor, Commerce + Communities Today