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Industry News

CEO describes plan to give Dunkin’ Donuts a caffeine jolt

Dunkin’ Donuts is focusing on an expanded beverage selection and a speeded-up ordering process to pull ahead of such competitors as McDonald’s, Starbucks and the convenience stores. Dunkin’ Brands’ Chairman and CEO Nigel Travis described the strategy in an interview with CNBC. 

"We are putting out a new range of snacking options, increasing our beverage mix," Travis told CNBC. "Cold brew has done really well, [and] we continue to have great flavors for our iced coffee. I think our products will be different in the morning; we'll do things like change the menu boards after 11 a.m. to make the afternoon experience different."

The company will also introduce a mobile-app-only drive-through lane that will enable customers to preorder and then to pick up their purchases faster. Drive-through lanes account for 75 percent of sales at the Dunkin’ Donuts stores that have them. 

By Edmund Mander

Director, Editor-In-Chief/SCT

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