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Athletics-apparel brand Champion is expanding its retail footprint with a first store in Chicago — its third in the U.S. overall. The 1,900-square-foot unit, in the city’s Wicker Park neighborhood, opened this weekend.
“Following our successful store openings earlier this year in Los Angeles and New York, we are proud to call Chicago our newest retail home,” said David Robertson, Champion's director of brand marketing. “Our store provides brand fans an opportunity to immerse themselves in the world of Champion through a combination of our heritage, iconic products and customizable apparel. Champion and Chicago are a perfect match, as we both have a long history of diversity, innovation, individuality and a strong tie to sports. We look forward to becoming part of the city’s retail and cultural fabric.”
Champion’s corporate heritage is showcased throughout the store, as some of its most unique and treasured items are on display within fixtures developed out of recycled wood from reclaimed basketball courts.
By Brannon Boswell
Executive Editor, Commerce + Communities Today
