ICSC Foundation Presents the 2016 U.S. Community Support Awards at RECon

ICSC Foundation Presents the 2016 U.S. Community Support Awards at RECon

Oregon’s Heritage Mall Wins Philanthropic Retail Real Estate Competition

LAS VEGAS, May 23, 2016 – The International Council of Shopping Centers (ICSC) Foundation has presented the 2016 U.S. Community Support Award to four regional recipients, spotlighting the Heritage Mall, located in Albany, Ore., as both the U.S. Western Region and Overall U.S. Community Support Award Winner for their philanthropic “Altrusa of Albany KidzShop” event that benefitted children in need and their families. The ICSC Foundation presented the awards during a ceremony at RECon, the premier retail real estate conference in Las Vegas. 

Shopping centers play an integral role to the social, civic and economic vibrancy to the communities they serve. Unlike any other “place,” they are a significant job creator, driver of GDP and critical revenue source for the communities they serve through the generation of sales taxes and the payment of property taxes that fund important municipal services like firefighters, police officers, school services, and infrastructure like roadways and parks.

The ICSC Foundation’s Community Support Awards highlight the social aspect of the industry, showcasing the country’s premier examples of corporate social responsibility and community outreach conducted by shopping centers, their management companies, and developers. The following properties won the U.S. Community Support Award for their respective region.

Western Region and Overall U.S. Community Support Award Winner

“Altrusa of Albany KidzShop at Heritage Mall”

Vintage Real Estate, LLC

Heritage Mall


Altrusa Club of Albany partnered with Heritage Mall, a Vintage Real Estate property located in Albany, Ore., to host the award-winning Annual KidzShop event, which effectively engaged the local community to support children in need and their families. The impactful KidzShop event allowed 315 low-income children from neighboring communities to go back-to-school shopping and served as a key highlight of a yearlong charitable campaign.


Several fundraisers were organized throughout the year to solicit donations, which were augmented by grants to raise a total of $32,000. The program sustained continued support from the community accumulating more than 2,000 volunteer hours in the form of monthly meetings, a major dining event and auction donned “Little Italy” that attracted 450 community members, and planning the significant KidzShop event.


Eastern Region

“The Goldenberg Group and Cradles to Crayons”

Goldenberg Group Management, Inc. (The Goldenberg Group)

Metroplex Shopping Center


The Goldenberg Group partnered with Cradles to Crayons Philadelphia, an organization that provides children living in homeless or low-income situations with the essential items they need to thrive at home, school, and play. The partnership resulted in participation by key stakeholders in their community, including schools, volunteers, and retailers, at one centralized location: The Metroplex Shopping Center. The Goldenberg Group leveraged the center’s “Metroplex Max Day” as an opportunity for the community to respond to the needs of children living in poverty within the Greater Philadelphia Region. The event allowed the center to provide essential items to over 1,000 children who were in dire need in the region.


The Goldenberg Group hosted a three-day event to collect goods and created a “Battle of the Schools” competition, whereby four schools competed for a $500 grant and a trophy. The school that collected the most donations by volume was the winner. The campaign doubled the collection from the first year, providing clothing for 800 children. 


Southern Region

“Santa Cares”

CBL Properties

Hamilton Place


CBL Properties utilized their longstanding relationship with Siskin Children's Institute to host a “Santa Cares” event at the Hamilton Place mall, located in Chattanooga, Tenn. The partnership united the resources of the community-backed mall with the Institute’s expertise in education, pediatric healthcare services, and outreach services in the field of developmental disabilities, resulting in a sensory-enriched event that was tailored to fit the needs of local children and their families.


“Santa Cares” featured holiday-centric activities such as cookie decorating, a photo booth with props and indoor snow, crafts, a hot cocoa bar, wine tasting, a children’s play area, a strolling magician, music, and visits with the Hamilton Place Santa, who spoke multiple languages, knew American Sign Language, and had experience visiting children with conditions such as autism and Down Syndrome. The mall also adopted a thoughtful sensory environment, including lower lighting, lower noise levels, and an accessible floor plan. More than 290 people attended, representing 80+ families with special needs who were able to experience the magic of Santa in a whole new light. In addition, more than 500 pounds of food donations were collected and donated to the Chattanooga Food Bank “Share Your Christmas” food drive as a result.


Central Region

“Stark Enterprises Grants Wishes & Spreads Smiles”

Stark Enterprises


Stark Enterprises partnered with the Make-A-Wish® Ohio, Kentucky & Indiana chapter to fundraise and grant a wish to a child in need. Stark utilized its latest venture as franchisee of Menchie’s Frozen Yogurt to raise funds for and promote the Make-A-Wish campaign, which highlighted a sick child whose wish was to attend Disney World as the key beneficiary. Stark surprised the sponsor child with several gifts during its annual tree lighting ceremony at Crocker Park property, located in Westlake, Ohio, which commanded an audience of over 20,000.


Resulting fundraising far exceeded the original goal of $8,000 coming in at $12,217. When combined with the previous year's campaign, Menchie’s Northeast Ohio raised over $30,000 for its local chapter of Make-A-Wish, nearly doubling the original goal, in turn granting twice as many local wishes.


Want to learn more? Join the conversation on Twitter via @ICSC and #ICSCFoundation and use the hashtag #MindfulMalls to recognize shopping centers that share a common vision of making a difference.


The ICSC Foundation is the charitable arm of ICSC. The ICSC Foundation is dedicated to career development through educational endeavors, and to engaging, promoting and recognizing those in the retail real estate industry who contribute to making their communities better. For more information, visit www.icscfoundation.org.


About ICSC

Founded in 1957, ICSC is the global trade association of the shopping center industry. Its more than 70,000 members in over 100 countries include shopping center owners, developers, managers, investors, retailers, brokers, academics, and public officials. The shopping center industry is essential to economic development and opportunity. They are a significant job creator, driver of GDP, and critical revenue source for the communities they serve through the generation of sales taxes and the payment of property taxes. These taxes fund important municipal services like firefighters, police officers, school services, and infrastructure like roadways and parks. Shopping centers aren’t only fiscal engines however; they are integral to the social fabric of their communities by providing a central place to congregate with friends and family, discuss community matters, and participate in and encourage philanthropic endeavors. For more information about ICSC visit www.icsc.org and for the latest news from ICSC and the industry go to www.thecenterofshopping.com.



Noelle Malone

Media Relations Coordinator

+1 646-728-3540


Download Full Press Release