European Community Support Award Winners


The Mall at Cribbs Causeway
“Gromit Unleashed” campaign

This year’s award has gone to The Mall at Cribbs Causeway in Bristol, United Kingdom, for their “Gromit Unleashed” campaign which raised funds for the Bristol Children’s Hospital. The award was presented at ICSC’s European Marketing Conference on May 15, 2014, in Amsterdam. In honour of their win, the ICSC Foundation will make a $5,000 USD contribution to support the Bristol Children’s Hospital.

The Mall at Cribbs Causeway, which is managed by CBRE, helped raise funds for the expansion of Bristol’s Children’s Hospital by launching their “Gromit Unleashed” campaign, in partnership with the Wallace & Gromit’s Grand Appeal, the official charity organization of the hospital. The campaign featured a new Gromit Unleashed shop in the mall, hosted a Wallace & Gromit exhibition, and operated a fundraiser and auction. The Gromit Unleashed shop generated over $2.1 million for the charity and the auction raised $3.8 million.

The Mall at Cribbs Causeway is home to 135 shops and restaurants and provides a full range of concerts, events and activities for the local community and shoppers from across the region. Employing over 6,000 people from within a 20 mile radius, The Mall also serves both local and national businesses by providing a major regional hub for UK and international retailers.
The Mall at Cribbs Causeway is owned by M&G Real Estate, intu and JT Baylis. M&G Real Estate is the real estate investment management arm of M&G Investments.


City Center one West
Gradski centar d.o.o. and CC Real d.o.o.k.d.
High 5 for Demining of Petrinja

High 5 for Demining of Petrinja

City Center one West wanted to celebrate the shopping center’s upcoming fifth anniversary by lauching a campaign to demine a neighboring community and shed light on the prevalent issue of Croatia's land mines, remnants of past conflicts. City Center one West held a fundraiser where they raised 55,000 Kunas (7,500 Euros) from the community and added another 150,000 Kunas (20,000 Euros) from their own donation, bringing the total to 205,000 Kunas (27,500 Euros). The sum allowed them to double the area of land demined.

At the event, over 45 local celebrities including actors, singers, TV hosts, althetes, and the Mayor of Petrinja were in attendance and acted as guest bartenders mixing up signature cocktails which were sold to raise funds towards the cause. The campaign raised awareness of the plague of landmines in Crotia and provided security for the local community City Center one West serves.

Professional recognition for this award was given to Vlatka Svedruzić and Marija Gamulin from City Center one West, in Zagreb, Croatia.


Growthpoint Properties
Growthpoint Properties


Growthpoint Properties’ campaign “Growsmart” was aimed at generating literacy awareness and improving learning behavior in South African schools through a spelling and reading comprehension competition. Growsmart collected 8,000 books from donation bins placed in local shopping centers to benefit disadvantaged schools. Their large-scale campaign touched the lives of nearly 40,000 students in 120 schools. By promoting reading and literacy, the Growsmart campaign made learning exciting and inspired students to read more while boosting their self esteem.

The winning schools of the Growsmart spelling and reading comprehension competition received over 160,000 Rand worth of prizes which included building repairs, security lighting, and new equipment. Additionally, the top three winning students received financial assistance towards their education, clothing for school, and necessary equipment to help foster a positive learning environment.


Lend Lease
The Learning Shop

The Learning Shop

Lend Lease partnered with North West Kent College and Jobcentre Plus to create The Learning Shop, a unique on-site recruitment and training facility that specializes in retail, customer service, and recruitment. In the last 12 months, the Learning Shop created employment for4,000 individuals, trained 500, and awarded over 375 qualifications. Approximately 70% of the people that benefited were from the local community.


Magnolia Park, Wroclaw, Poland
REDiS Warsaw, Poland
Save a Life with Magnolia Park

On June 17th, during the ICSC European Marketing Conference in Lisbon, Portugal, REDiS was publicly recognized for its efforts of collecting blood through its 15-month long initiative organized at Magnolia Park - “Save a Life with Magnolia Park” - being selected as the recipient of the 2010 ICSC Foundation European Community Support Award. The award is given to one company in Europe. 

Worldwide, blood bank replenishment is essential for children and adults struggling with cancer, for patients waiting for surgery, the victims of accidents and many patients suffering from chronic illness. Every year the number of blood donors has increased by 3.6 percent, whereas in the same time the blood needs increase by 8.6 percent. 

“The blood drive and accompanying community projects were an excellent example of philanthropy in the industry. The International Council of Shopping Centers is happy to award a designated amount of $5,000 to the Regional Blood Donation and Blood Treatment Centre in Wroclaw for the company’s efforts. REDiS is now automatically entered into the 2011 Albert Sussman International Community Support Award, a prestigious award given to only ONE organization per year,” commented Valerie J. Cammiso, Executive Director, International Council of Shopping Centers Foundation. 

“The information we received of REDiS – our supporting partner spreading the idea of voluntary blood donation - winning the European Community Support Award was a very pleasant surprise for the Regional Blood Donation and Treatment Centre in Wroclaw (RCKiK). Our blood units were even more surprised to learn that the cash award would be granted to us. Thanks to the financial support, our center will have the opportunity to improve the quality of services to donors. I think that this award is a joint success and we hope that our further cooperation with REDiS will bring plenty of surprises, especially the contribution to increasing awareness within society how important of a medicine blood is,” said Joanna Palka, marketing coordinator at the Regional Blood donation and Treatment Centre in Wroclaw. 

The “Save a Life with Magnolia Park” blood drive initiative was put into place in October 2008 and ran for a total of 15 months. The whole inspiration came from a real life story regarding a certain individual on a special mission, which coincided with REDiS’ and Magnolia Park’s cause related vision. The underlying objective of the initiative was to collect 100 litres of blood during 2009, as every unit of blood saves three lives. 

REDiS not only succeeded in reaching and surpassing its objectives but also enjoyed additional positive and significant results: 

  • 115.6 litres of blood was collected in 2009. 
  • Having collected 27.9 litres in the last months of 2008 resulted in a total of 143.5 litres of blood. This social action programme translated into the rescuing of almost 1,000 people. 
  • 408 people were registered to become blood donors, coming from Wroclaw and the region in a proportion corresponding to the respective market penetration. 
  • 18 new associations in 2009 organized their actions/events at Magnolia Park. 

“We are more than happy to have received such a distinction for our efforts, We had a mission to accomplish and this achievement wouldn’t be made possible without the help of the entire REDiS team, along with Magnolia Park tenants, and most importantly all Wroclaw citizens visiting the shopping center who gave up any amount of blood. Although we completed this initiative with great success, we have definitely not completed our mission, which is an ongoing one and we plan to keep organizing such initiatives alongside other partners and projects that we are a part of,” commented Gilbert Boulanger, managing director at REDiS. 

According to Eurobarometer, more Europeans are donating their blood. A poll published at the beginning of June shows that 37 percent of Europeans have given blood. The Eurobarometer survey indicates a 6 percent increase since the last survey was conducted in 2002 in EU-15. In Poland, such increases could only be made possible with the creation of initiatives such as those organized by the RCKiK and businesses such as REDiS. 

“Everybody knows someone close who at one time or other needed blood and every summer, the country’s blood supply drops like clockwork, as vacations and warm-weather activities lull regular donors out of their routine and from a “demand point of view” there are increased accidents during the summer. Since we are trying to lead by example, I encourage all businesses (especially owners and operators of retail shopping centers) in Poland to support the International Red Cross in Poland, along with the Polish Blood Treatment and Donation Center, to donate any amount of blood this summer,” concluded Mr. Boulanger.


Meadowhall Shopping Centre
The British Land Company PLC
The Source

The Source

British Land worked with Sheffield City Council to set up The Source primarily to encourage regeneration. This would help both local people and Meadowhall retailers, whilst protecting British Land’s long-term investment in the area. 

Since opening, The Source has delivered training to over 2,000 people, including the long-term unemployed. The Source has also supported more than 250 businesses across South Yorkshire. The Source’s socially inclusive ethos has led to over 350,000 visits by people using the facilities and attending training. In 2008, the scale and stature of The Source has grown dramatically, building on the steady successes of the previous five years. The team has supported more and more local people and businesses, helping them to maintain morale and performance in a challenging economic climate.

Achievements this year include:

  • Named National Skills Academy for Retail for South Yorkshire.
  • Supported 557 local people with training.
  • Helped over 250 employers with recruitment and training.
  • Received over 50,000 visits to the facilities and training.
  • Identified as one of the top 20 small companies to work for in the UK by The Times.
  • Sourced £909,244 of funding to support local people and businesses with training.
  • Finalist for the Learning and Development Award at the CIPD People Management Awards.
  • Recognised at the FLAME Awards for excellence within the health and fitness industry.
  • 100% of staff participated in team building and volunteering activities.
  • Raised money for good causes, including St Luke’s Hospice and Bluebell Wood Children’s Hospice.
  • Participated in Talent Week, a government initiative to showcase young people’s talents.
  • Created an on-site retail store window to help learners to develop practical retail skills.
  • Sponsored the Sheffield Star Job Fair, providing help and advice to 117 people at the event.


Multi Development Germany GmbH
Multi Talent