CMD - Marketing
Certified Marketing Director (CMD)
ICSC established the CMD (Certified Marketing Director) credential in 1971 to advance high professional standards in shopping center marketing worldwide. Candidates for the CMD designation demonstrate at least four years of qualified work experience within the last six years, which includes center marketing, research, marketing plan implementation, public and community relations, advertising, and media buying. CMD certification is achieved through mastery of a body of knowledge, completion of the eligibility requirements, passage of a rigorous half-day written examination, and commitment to a code of professional ethics. Through the ICSC, an elite group of shopping center marketing professionals enjoys unparalleled opportunities for industry involvement and industry-wide recognition.
Successful CMD candidates are actively engaged in shopping center and retail real estate marketing, research, public and community relations, advertising, traditional media and digital media functions. Marketing directors with a broad knowledge of marketing principles who have the ability to apply those principles to effectively market all types of shopping centers and retailers are encouraged to apply. Retail real estate professionals who oversee the marketing functions for a single shopping center or tenant as well as corporate or regional professionals who oversee the marketing function of one or more shopping centers or tenants are also encouraged to apply.