New technology, in tandem with wider structural economic and macro social trends, has accelerated changes in buying behavior. The consumer decision-making journey has become more complex, involving cross-channel shopping activity — often in real time — pre-, during and post-purchase. The holiday season accentuates this, as typically 90% of adults in the U.S. adults make purchases during this time, searching for the best deals that can be delivered in the most convenient and quickest way.
This webinar will discuss holiday consumer shopping trends and demonstrate how the omni-channel retail environment played a significant role during the season. In addition to general shopping patterns, including spending, days shopped and where purchases were made, we highlight how consumers engaged with the experiences offered at shopping centers and other unique holiday-related behaviors.
Jean Lambert, Vice President, Research, ICSC
Stephanie Cegielski, Vice President, Public Relations, ICSC
Christopher Gerlach, Director of Research, ICSC
Matt Panfel, Research Manager, ICSC
This webinar is free for ICSC members and nonmembers, but advance registration is required. Registration will close 2 hours before the scheduled start time.
*The webinar login instructions will be emailed the day before the webinar to all registered participants.
Download the new ICSC mobile app here to explore our upcoming event offerings where you can connect, learn and road test ideas with other professionals.
If you have questions regarding this event, please contact the Event Contact listed below, or call +1 646 728 3800.
Our sponsors get prime visibility at events and in our print and digital publications. And, of course, a big thank you from us. Learn more about how to become a sponsor here.
Search directories, sees who's at the same conference, or register for your next event. All while OOO.