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Value Retail News is ICSC's publication featuring extensive and complete insight into the world of outlet and off-price retailers shopping centers. Here's a list of this month's articles and a summary of the stories.
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Cover story |
The Numbers Maze: |
VRN’s Annual State of
the Outlet Industry Report |
A tense industry has been anxiously awaiting VRN’s annual progress review, and the numbers are finally tabulated. The results: It appears that the hard work of most outlet players has kept the industry stable during a challenging year. |
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 3D Illustration by Randy Gdovin
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Features |
Ronald McDonald’s Brainstorm |
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Movie Magic
in Vegas
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The making of the hit movie "The Mexican" at Belz Factory Outlet World Las Vegas proved to be fun and profitable for everyone, from mall tenants and shoppers to the filmmakers who shopped on their breaks. |
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A descendent of the original hamburger guys plans to use his Mad Mac’s food business to jump start struggling outlet centers, including two he recently purchased, in Graceville, Fla., and Monroeville, Ala.
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Sprucing Up in Wisconsin  |
Prime Retail spends $1 million renovating one of its top-performing centers, Prime Outlets at Pleasant Prairie, near Kenosha, Wis.
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Plugging into Computerized Kiosks
Outlet center developers and retailers can benefit from well-placed computer kiosks to provide in-depth product information, store locations and sign-ups for special services and offers. |
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Switching Gears |
A long-time outlet industry retailer joins forces with a former manufacturer/retailer in building a commercial real estate division in Manhattan.
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New Retailers Emerge |
In spite of the maturation of the outlet-center business and a number of recent chain closings and contractions, new retail players are continuing to open stores in outlet centers. VRN offers highlights of four brands new to the industry: Cutter & Buck, Etnies, Pearl Izumi and H&M.
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Woolrich Finds New Look
At 171 years old, Woolrich (right) has rolled out a warm, new lifestyle look to help retain its aging core market as well as attract a younger customer.
Mothering a Growing Brood |
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With its sights set on expanding its outlet division, Motherhood Maternity plans to birth 10 new stores a year for the foreseeable future. |
Marketing |
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Baring It All
in Primm |
Talisman Cos.' Fashion Outlets of Las Vegas has embarked on a new $2 million ad campaign that uses naked bodies to compete for consumers’ attention in the town that never sleeps.
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Prime Camps Out |
Prime Retail, long a friend to the Winnebago shopping crowd, has worked out an exclusive arrangment with a KOA (above) to cross market centers and campgrounds. |
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Greetings to E-Mail Marketing
American Greetings’ e-mail marketing program helps the retailer promote its brand, increase awareness of its product offering and drive consumers to its stores. |
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Singapore Sings
Clarke Quay, (above) Singapore’s thriving festival marketplace, presents an alternative outlet shopping experience for visitors looking for bargains. |
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Maneuvering in
the Meadowlands |
Despite opposition from New Jersey’s acting governor, Mills Corp. says it will hang tough on its plans to build Meadowlands Mills on a 600-acre site in Carlstadt, N.J.
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The Buzz on Themed Restaurants |
Themed restaurants should work with other tenants and their landlords on marketing to find the synergy they need to keep sales high. VRN’s guest columnist offers tips and a small test to determine how effectively overall theming works. |
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And each month...
 Off-Price & Outlet Briefs:  Developers, Projects, Retailers and People in the news Outlet Perspectives: Award-winning feature where industry professionals comment on industry issues Monthly Same-Store Outlet Chain Sales Index
ICSC Events Calendar
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2001 Directories Are On Their Way!
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The new Value Retail and
Global Outlet Project Directories...
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29399 US Highway 19 North, Suite 370
Clearwater, FL 33761-2137
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