THAILANDS SEACON SQUARE EARMARKS BT107
MILLION FOR UPGRADES
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among locals and tourists, Seacon square will get a facelift
and more |
Seacon
Square in Thailand is earmarking Bt107 million (US$2.6 million)
to enhance the malls appeal to shoppers.
The revamp on the giant mall in eastern Bangkok would involve creating
new shop zones for specific products and services as well as improving
traffic facilities.
The improvements are part of the malls three-year plan to
gear up for the expected increase in visitors to the Srinakarin
area once Bangkoks second international airport is built nearby.
Seacon Development, the mall operator, expects its revenues to grow
by 12% this year to Bt824.32 million. It plans to increase the space
rental fee by 7% some time this year.
Of the Bt107 million to be spent on improvements, Bt10 million is
to open a mobile phone zone on the ground floor with 104 retail
booths. Another Bt20 million will be spent on creating a health
and beauty zone.
The mall operator and EGV Entertainment have agreed to invest Bt20
million into a new fashion zone targeted at teenagers.
Another Bt2 million has been set aside to improve the food court
while Bt5 million would go towards improving the amusement park,
Yoyo Land, to make it one of the malls main attractions.
For the exterior of the shopping mall, the company has allocated
Bt10 million for a building facelift and Bt 40 million to build
an elevated bridge to improve car traffic.
Also on the cards is the creation of a trendy zone, a new retail
concept to attract young customers to the mall by trendy retailers
like those in Siam Square and chatuchak Weekend Market. To be launched
in June with 400 retail units covering 5,000 sqm, sales in the new
zone are expected to be about Bt80 million per month.
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