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ICSC announces 1999 MAXI finalists

ICSC has announced the finalists for the 1999 MAXI awards, which honor outstanding achievement in management and marketing programs. The awards will be presented Sunday, Sept. 26, as part of the Fall Management and Marketing Conference in Denver. The finalists are:

 
Community Service 400,000 square feet and less

"A Women's Health Initiative," Atrium Mall, Chestnut Hill, Mass., WellsPark Group; "All Revved Up!," The Exchange Tower, Toronto, Ontario, Canada, Brookfield Management Services; "Cards For Kids," Hilton Head Factory Stores 1&2, Bluffton, S.C., Charter Oak Partners; "Under The Tree," Mission Center Mall, Mission, Kan., Copaken, White and Blitt; "Navidad De Corazon (Christmas Of Hearts)," Montevideo Shopping Center, Montevideo, Uruguay, Estudio Luis E. Lecueder; "Partners," Prime Retail, Loveland, Colo., Prime Retail; "Here For Kids Campaign," Semiahmoo Shopping Centre, South Surrey, British Columbia, Canada, Great West Life Realty Advisors; "Festival Of Light," Village Green Mall, Vernon, British Columbia, Canada, Oxford S/C Group.

  400,001-750,000 square feet

"A Gift From The Heart," Brazos Mall, Lake Jackson, Texas, First Union Real Estate Investments; "Project Safe Place," Cloverleaf Mall, Richmond, Va., Zamias Services; "Baskets Of Help For The Hungry," Conestoga Mall, Grand Island, Neb., The Richard E. Jacobs Group; "The Art Of Community Building," Dufferin Mall, Toronto, Ontario, Canada, Oxford S/C Group; "The Christmas Carol CD," Greensborough Plaza, Greensborough, Victoria, Australia, Lend Lease Retail; "Special Needs Trick or Treat," Lindale Mall, Cedar Rapids, Iowa, The Macerich Co.; "Holiday Wishes '98," Lougheed Mall, Burnaby, British Columbia, Canada, 20 Vic Management; "The Longest Children Painting, Me And My Mother," Mal Ciputra, Jakarta, West Jakarta, Indonesia, PT Citraland Sentra; "$10 for Tin," Park Plaza, Little Rock, Ark., First Union Real Estate Investments; "Cooperative Retail Management Training Program," Rehoboth Outlets, Rehoboth Beach, Del., Charter Oak Partners; "Doggie Dream Homes," Rutherford Mall, Nanaimo, British Columbia, Canada, Oxford S/C Group; "Playhouse Promenade," The Shops Of Cameron Village, Raleigh, N.C., York Properties; "The Red Ribbon Campaign," Toronto Eaton Centre, Toronto, Ontario, Canada, Cadillac Fairview Corp.; "The Community Center," Twin Peaks Mall, Longmont, Colo., CBL & Associates Properties; "Teen Outreach Program," Walnut Square Mall, Dalton, Ga., CBL & Associates Properties.

750,001-1,000,000 square feet

"The Block At Orange -- Local Heroes," The Block At Orange, Orange, Calif., The Mills Corp.; "The Healing Garden," Coquitlam Centre, Coquitlam, British Columbia, Canada, Morguard Investments Ltd.; "Sheikh Mohammed Centre For Cultural Understanding," Deira City Centre, Dubai, United Arab Emirates, Majid Al Futtaim; "Festival of Trees," Louis Joliet Mall, Joliet, Ill., Urban Retail Properties Co.; "Tuesday Night Trade Talks," Lime Ridge Mall, Hamilton, Ontario, Canada, Cadillac Fairview Corp.; "On Thin Ice In The Desert," Palm Desert Town Center, Palm Desert, Calif., TrizecHahn; "Ready To Wear Bear Auction," Sherway Gardens, Toronto, Ontario, Canada, The Rouse Co.; "Social Security Sundae," Winrock Center, Albuquerque, N.M., FRIT Property Services.

Over 1,000,001 square feet

"Grandpa Charlie's Springtime Garden," Arizona Mills, Tempe, Ariz., The Mills Corp.; "The Ingles Giving Tree," Asheville Mall, Asheville, N.C., CBL & Associates Properties; "Petelethon 99," Eastview Mall, Victor, N.Y., Genesee Management; "A Health Fair That Saves Lives," The Empire, Sioux Falls, S.D., The Macerich Co.; "Home Aid Project Playhouse," Fashion Island, Newport, Calif., Madison Marquette Realty Services; "Shopping for a Career," Hamilton Mall, Mays Landing, N.J., Kravco Co.; "T.E.A.M (Teen Enrichment At The Mall)," Highland Mall, Austin, Texas, The Rouse Co.; "Kids Unplugged," Lehigh Valley Mall, Whitehall, Pa., Kravco Co.; "Very Special Arts California Gallery & State Headquarters," MainPlace/Santa Ana, Santa Ana, Calif., Urban Retail Properties Co.; "Princess Diana Dress Tour," Mall Of America, Bloomington, Minn., Simon Property Group; "Anifest '98," Media City Center, Burbank, Calif., Centertrust; "First In The Nation United Way Volunteer Partnership," Northshore Mall, Peabody, Mass., WellsPark Group; "A Playground For Your Mind," The Oaks Shopping Center, Thousand Oaks, Calif., TrizecHahn; "Got Teens?," Oxford Valley Mall, Langhorne, Pa., Kravco Co.; "What's Behind The Symbol," The Plaza & The Court At King of Prussia, King of Prussia, Pa., Kravco Co.; "Hurricane Georges," Plaza Carolina, Carolina, Puerto Rico, Jones Lang LaSalle; "Let Your Light Shine," Saint Louis Galleria, St. Louis, Hycel Properties Co.; "For The Love Of Women," Sawgrass Mills, Sunrise, Fla., The Mills Corp.; "The Fight To Find A Cure," Southdale Center, Edina, Minn., WellsPark Group; "Teens Step It Up!," Southland Mall, Hayward, Calif., General Growth Properties; "This Is The Life," Warringah Mall, Sydney, New South Wales, Australia, Amp Shopping Centres Pty Ltd.; "Art For The Hungry," Willowbrook Mall, Houston, Jones Lang LaSalle.

Company or Joint Center Effort

"Westfield Works Wonders," Westfield Corp., Los Angeles; "Kravco Company Malls -- Kare For Kids," Kravco Company Malls, Kravco Co., King Of Prussia, Pa.; "Students 'Trash' The Malls," Montgomery Mall and Oxford Valley Mall, North Wales, Pa., Kravco Co.; "With You We Can Make It Better," Villa Italia and Southwest Plaza, Lakewood, Colo., Jones Lang LaSalle.

Public Relations

400,000 square feet and less

"Airport Fitness Public Relations Campaign," Airmall, Pittsburgh, BAA Pittsburgh; "Airmall To Go Public Relations Campaign," Airmall, Pittsburgh, BAA Pittsburgh; "Al Ghurair Retail City Launch," Al Ghurair Centre, Dubai, United Arab Emirates, Al Ghurair; "450 Reasons To Love Salvador," Condominio Shopping Center Lapa, Salvador, Bahia, Brazil, Comapps; "Corona Del Mar Plaza Public Relations Campaign," Corona Del Mar Plaza, Irvine, Calif., Madison Marquette Realty Services; "McArthur Glen Designer Outlet Great Western Wilshire," McArthur Glen Designer Outlet, Great Western Wilshire Swindon, Wilshire, U.K., BAA McArthur Glen; "For Safety's Sake," Brentwood Mall, Burnaby, British Columbia, Canada, 20 Vic Management; "Bringing Life And Shopping Together," Burlington Mall, Burlington, Ontario, Canada, Cambridge Shopping Centres; "Tree Of Hope," Hanford Mall, Hanford, Calif., General Growth Properties; "Orchard Park Holiday Elves," Orchard Park Shopping Centre, Kelowna, British Columbia, Canada, Oxford Properties Group; "Tail Wagging Weekend Featuring Stupid Pet And Human Trick Auditions for The Late Show With David Letterman," Phillipsburg Mall, Phillipsburg, N.J., Crown American Realty Trust; "Symphony of The Cranes," West End City Center, Budapest, Hungary, TriGranit Development Corp.

400,001-750,000 square feet

"Miracle On Ninth Avenue," Cordova Mall, Pensacola, Fla., Simon Property Group; "Vote Yes On 2F," Crossroads Mall, Boulder, Colo., The Macerich Co.; "Taking Art and Culture to The Mall," Shangri-La Plaza Mall, Mandaluyong City, Philippines, Shangri-La Plaza Corp.

Over 1,000,001 square feet

"Citizen-Driven Marketing Plan," Dulles Town Center, North Bethesda, Md., Lerner Corp.; "Share The Mall Public Relations Campaign," Fiesta Mall, Mesa, Ariz., L&B Realty Advisors; "Missle Toe," The Galleria, Dallas, Hines; "Live In It And Win It," North Point Mall, Alpharetta, Ga., General Growth Properties; "Romancing The Press," The Plaza & The Court At King Of Prussia, King of Prussia, Pa., Kravco Co.; "Routes Of Alliance," The Plaza & The Court At King Of Prussia, King of Prussia, Pa., Kravco Co.; "Security Impressions," Oxford Valley Mall, Langhorne, Pa., Kravco Co.

Company or Joint Center Effort

"Hollywood & Highland Groundbreaking," Hollywood & Highland, Hollywood, Calif., TrizecHahn; "Share The Air," Four Seasons/Oak Hollow Mall, High Point, N.C., CBL & Associates Properties; "Holidayology," The Macerich Co., Santa Monica, Calif.; "Who Has The Biggest Heart?," Prime Outlets, Baltimore, Prime Retail.

Consumer or Trade Advertising

400,000 square feet and less

"Take A Look Inside," The Borgata of Scottsdale, Scottsdale, Ariz., Westcor; "CATS (Consumer Or Trade Advertising)," Burjuman Centre, Dubai, United Arab Emirates, Burjuman; "Good Neighbours To Know," Hopedale Mall, Oakville, Ontario, Canada, Hopedale Group; "Cadavres Exquis," Place Longueuil, Oakville, Ontario, Canada, Laing Properties; "Very Marin Campaign," Town Center, Corte Madera, Calif., Madison Marquette Realty Services; "The Ronnie Goode Advertising Campaign," Village Green Mall, Vernon, British Columbia, Canada, Oxford S/C Group; " 'Great Stuff-Easy Shopping' Print Campaign," Wigwam Outlet Stores, Goodyear, Ariz., Suncor.

400,001-750,000 square feet

"Style In The City," Canberra Centre, Canberra, ACT, Australia Queensland Investment Corp.; "The Locals Campaign," Del Monte Center, Monterey, Calif., Madison Marquette Realty Services; "Stand Out, Resist The Ordinary," Dufferin Mall, Toronto, Ontario, Canada, Oxford S/C Group; "The Fashion Of Life," Les Rivieres Shopping Centre, Trois-Rivieres, Québec, Canada, Cambridge Shopping Centres; "Santa Has His Reasons," Manhattan Village Shopping Center, Manhattan Beach, Calif., The Macerich Co.; "Shop Around," Mic Mac Mall, Dartmouth, Nova Scotia, Canada, Cambridge Shopping Centres; "Stores: And Lots of Them," Orchard Park Shopping Centre, Kelowna, British Columbia, Canada, Oxford Properties Group; "What Do You Need?," Park Place, Lethbridge, Alberta, Canada, Oxford Shopping Centres Group; "Tómate Tu Tiempo En Plaza Del Norte (Take Your Time At Plaza Del Norte)," Plaza Del Norte, Hatillo, Puerto Rico, PMI; "Real Shopping, Just For You!," Surrey Place Mall, Surrey, British Columbia, Canada, Cambridge Shopping Centres; "Rethink," Woodbine Centre, Etobicoke, Ontario, Canada, Cadillac Fairview Corp.

750,001-1,000,000 square feet

"Eaton Centre -- 'Fashionation,' " Eaton Centre Metrotown, Burnaby, British Columbia, Canada, Cambridge Shopping Centres; " 'David & Venus' Ad Campaign," The Esplanade Mall & South Shore Plaza, Burlington, Mass., General Growth Properties/Simon Property Group; "We Know What's On Your Mind," Palm Desert Town Center, Palm Desert, Calif., TrizecHahn; "Whip To Park Royal," Park Royal Shopping Centre, West Vancouver, British Columbia, Canada, Larco Investments; "Get Everything You Want For Christmas," St. Vital Centre, Winnipeg, Manitoba, Canada, 20 Vic Management; "The Center Of The Season," South Towne Center, Sandy, Utah, The Macerich Co.; "It's About You," Southridge Mall, Des Moines, Iowa, The Macerich Co.; "It's All In The Mall," Upper Canada Mall, Newmarket, Ontario, Canada, Cambridge Shopping Centres; "Schoolhouse Rock," Westfield Shoppingtown Oakridge, San Jose, Calif., Westfield Corp.; "Take A Walk On The Westside," Westside Pavilion, Los Angeles, The Macerich Co.; "Talk About Great Shopping," Citrus Park Town Center, Tampa, Fla., Urban Retail Properties Co.; "The Big Event," Coronado Center, Albuquerque, N.M., Davis Street Land Co.; " 'Share The Mall' Advertising Campaign," Fiesta Mall, Mesa, Ariz., L&B Realty Advisors; "The Grandest Garden Show of All," The Galleria, Houston, Hines; "The Place to Go," Glendale Galleria, Glendale, Calif., Donahue Schriber; "The Shopping Place," Hamilton Place, Chattanooga, Tenn., CBL & Associates Properties; "Go Wild For Lehigh Valley Mall," Lehigh Valley Mall, Whitehall, Pa., Kravco Co.; "Santa Sponsor," Pembroke Lakes Mall, Pembroke Pines, Fla., General Growth Properties; "The Plaza, The Court And Nowhere Else," The Plaza & The Court At King Of Prussia, King Of Prussia, Pa., Kravco Co.; "Donde Está Todo El Mundo En Puerto Rico? (Where's Everyone in Puerto Rico?)," Plaza Las Americas, San Juan, Puerto Rico, Plaza Las Americas; "1998 Holiday Campaign," Valley View Center, Dallas, The Macerich Co.; "Enjoy The Difference," Yorkdale Shopping Centre, Toronto, Ontario, Canada, 20 Vic Management.

Company or Joint Center Effort

"Colonial Properties Trust Branding Campaign," Colonial Properties Trust, Birmingham, Ala.; "General Growth Properties, We Make A Lot Of Sense," General Growth Properties, Chicago; "You Can Learn A Lot About A Person Around Here," Burlington Mall & South Shore Plaza, Burlington, Mass., Simon Property Group; "The Downtown Malls," Crossroads Plaza, ZCMI Center Mall, L&B Realty Advisors, Zion Securities Corp.; "New Orleans Is Your Oyster, Downtown Is The Pearl," Downtown Development District, New Orleans, The Rouse Co., Hines and Simon Property Group; "Magnificent," Lehigh Valley & Montgomery Malls, Kravco Co., Whitehall, Pa.; "A Real Smart Campaign," The Richard E. Jacobs Group, Cleveland.

Sales Promotion and Merchandising

400,000 square feet and less

"Why Yes, Virginia, There Is A Free Lunch," Calhoun Square, Minneapolis, Calhoun Square Associates; " 'Now Snowing' Campaign," Town Of Celebration, Celebration, Fla., Celebration Co.; "Russian Dinosaur Exhibition," Crown Center, Kansas City, Mo., Crown Center Redevelopment Corp.; "The Driving Force of Fashion," Crystal City Shops, Arlington, Va., Charles E. Smith Retail Services; "Gift Exchange Store," Greenbriar Town Center, Chantilly, Va., Combined Properties; "Happy Times, Winning Times," Hamarain Shopping Centre, Dubai, United Arab Emirates, Hamarain Management; "Fashion Outlets -- New York Shuttle," Fashion Outlets of Las Vegas, Primm, Nev., TrizecHahn; " 'Lunch Breaks' At Las Olas Riverfront," Las Olas Riverfront, Ft. Lauderdale, Fla., Swerdlow Real Estate Group; "Instant Cash Tax Refund," Montréal Eaton Centre, Montréal, Québec, Canada, Cadillac Fairview Corp.; "Direct Mail And Newspaper Insert Campaign," New Braunfels Marketplace, New Braunfels, Texas, Charter Oak Partners; "A Station Reborn," Union Station, Washington, D.C., Jones, Lang LaSalle; "Life's Sweetest Rewards," Bal Harbour Shops, Bal Harbour, Fla., Bal Harbour Shops Ltd.; "The Concierge At Broadway Plaza," Broadway Plaza, Walnut Creek, Calif., The Macerich Co.

"Scratch & Save," Eastland Shopping Centre, Ringwood, Victoria, Australia, Queensland Investment Corp.; "In Search Of Mrs. Deere's Babies," Foothills Mall, Maryville, Tenn., CBL & Associates Properties; "Reel Deel Fishing Campaign," Kildonan Place Shopping Centre, Winnipeg, Manitoba, Canada, Cambridge Shopping Centres; "Wild Traux," Laurel Park Place, Livonia, Mich., Schostak Bros. & Co.; "Official Mall Of The CFR," Londonderry Mall, Edmonton, Alberta, Canada, Brookfield Management Services; "Window Shopping (Window Shopping)," Mall Of Abilene, Abilene, Texas, Landau & Heyman; "Ticket Stub To Savings," The Mall At Northgate, San Rafael, Calif., The Macerich Co.; "A Christmas Fairy Tale," Pacific Place, Hong Kong, Swire Properties Management; " 'What Do You Need?' Television Segments," Park Place, Lethbridge, Alberta, Canada, Oxford S/C Group; "Hot Meals For Holiday Wheels," Park Plaza, Little Rock, Ark., First Union Real Estate Investments; "Maximizing Specialty Leasing For The Holidays," Pierre Bossier Mall, Bossier City, La., General Growth Properties; "McDonald's 'It's Showtime At The Apollo's Kid's Talent,' " Reisterstown Road Plaza, Baltimore, Continental Realty Corp.; "Purchase-With-Purchase Program," Rimrock Mall, Billings, Mont., The Macerich Co.; "The Racing Museum," Steeplegate Mall, Concord, N.H., General Growth Properties; "Classical Music Meets Classical Shopping," University Mall, Carbondale, Ill., Jones Lang LaSalle; "Via Parque Home And Decoration," Via Parque Shopping, Rio De Janiero, Brazil, Proshopping; "Just Rewards Teen Card Launch," Willowbrook Shopping Centre, Langley, British Columbia, Canada, Bentall Retail Services.

750,001-1,000,000 million square feet

"Office Sense," Fairview Mall, Willowdale, Ontario, Canada, Cadillac Fairview Corp.; "Green Tree Mall's 30th Anniversary Celebration," Green Tree Mall, Clarksville, Ind., The Macerich Co.; "Inside Out Garage Sale," Heritage Mall, Clarksville, Ind., Cambridge Shopping Centres; "Shop 101," Kingsway Garden Mall, Edmonton, Alberta, Canada, 20 Vic Management; "Teen Extreme," Meadows Mall, Las Vegas, General Growth Properties; "Holiday Gift Certificate Promotion," Mesa Mall, Grand Junction, Colo., The Macerich Co.; "Don't Shop Hungry," Oglethorpe Mall, Savannah, Ga., General Growth Properties; "The Home Design Event," Place D'Orleans, Orleans, Ontario, Canada, Oxford S/C Group.

Over 1,000,001 square feet

"Impacting The Business Cycle," Brookfield Square, Brookfield, Wis., The Richard E. Jacobs Group; "Hallelujah!," The Citadel, Colorado Spings, Colo., The Macerich Co.; "Trade In Your Treads," Colonie Center, Jones Lang LaSalle, Albany, N.Y.; "Welcome," Deptford Mall, Deptford, N.J., Kravco Co.; "Rock 'N Roll 40% Off Sale," Fashion Valley, San Diego, Jones Lang LaSalle; "Shop And Smell The Roses," The Galleria, Hines; "Stampede Club," Highland Mall, Austin, Texas, The Rouse Co.; "Family Fest '98," Macon Mall, Macon, Ga., Colonial Properties Trust; "North Star Mall And Mexico: A Perfect Combination," North Star Mall, San Antonio, Texas, The Rouse Co.; "Farmers' Market & Family Festival," Northridge Fashion Center, Northridge, Calif., General Growth Properties; "20 Years -- 20 New Stores," The Oaks Shopping Center, Thousand Oaks, Calif., TrizecHahn; "Got Teens?," Oxford Valley Mall, Langhorne, Pa., Kravco Co.; "Summernights Festival," Pacific Mall, Broadbeach, Queensland, Australia, AMP Shopping Centres; "The Home And Garden Collection," The Somerset Collection, Troy, Mich., Forbes-Cohen Properties; "Mid-Summer Music Festival," Westfield Shoppingtown North, Escondido, Calif., Westfield Corp.

Joint Center Effort

" 'Power Points Program,' Aronov Marketing Cooperative," Montgomery, Ala., Aronov; "You've Got Eshop," Brookfield Properties, Minneapolis; "Out With The Old," First Canadian Place Shopping Centre, Toronto, Ontario, Canada, O&Y Enterprise/Brookfield Management Services; "The Great Family Get Together," "Transportation Corridor Alliance -- The Toll Roads," The Irvine Co. Retail Properties, Newport Beach, Calif., Madison Marquette Realty Services; "Technicolor Butterflies," Sizeler Properties Investors, Kenner, La.; "Sun Hung Kai Hello Kitty Wonderful Party 98-99," Sun Hung Kai Properties Limited, Wanchai, Hong Kong.

Grand Opening, Expansion and Renovation

400,000 square feet and less

"The Excitement Is Building," Fair Oaks Mall, Columbus, Ind., Schostak Bros. & Co.; "Fashion Outlets -- Unzipped," Fashion Outlets of Las Vegas, Primm., Nev., TrizecHahn; "The Grand Opening You've Been Hearing About," Pacific Place, Seattle, Pine Street Development; "The Hottest Ticket In Town," Park Lane Mall, Reno, Nev., The Macerich Co.; "The Shops At Riverwoods Grand Opening," The Shops At Riverwoods, San Francisco, TRS Partners.

400,001 to 750,000 square feet

"Bigger, Brighter, Better Bangor Mall," Bangor Mall, Bangor, Maine, Kravco Co.; "Set Your Own Boundaries," Festival Walk, Queensway, Hong Kong, Swire Properties; "Building A Brighter Future," Montebello Town Center, Montebello, Calif., Donahue Schriber; "Grand Opening, Expansion & Renovation," New Churchill Square, Brighton, East Sussex, United Kingdom, Standard Life Investments; "A Brand New U," University Mall, Tuscaloosa, Ala., Aronov Realty Management.

750,001 to 1,000,000 square feet

"The Block At Orange -- Grand Opening," The Block At Orange, Orange, Calif., The Mills Corp.; "Metropolis -- Where Entertainment Becomes Adventure," Eaton Centre Metrotown, Burnaby, British Columbia, Canada, Cambridge Shopping Centres; "A Grand Opening Like No Other," St. Vital Centre, Burnaby, British Columbia, Canada, 20 Vic Management.

Over 1,000,001 square feet

"Bluewater -- An Entire Experience, Not Just Shopping," Bluewater, Kent, United Kingdom, Lend Lease Europe; "Citrus Park Town Center Grand Opening," Citrus Park Town Center, Tampa, Fla., Urban Retail Properties Co.

"Grand Opening -- Iowa's Shopping Playground," Coral Ridge Mall, Coralville, Iowa, General Growth Properties; "The Shopping Place," Hamilton Place, Chattanooga, Tenn., CBL & Associates Properties;
"'Irma' Campaign," Inland Center, San Bernadino, Calif., Madison Marquette Realty Services.

Retailer Development

400,000 square feet and less

"People Make The Difference," Burjuman Centre, Dubai, United Arab Emirates, Burjuman; "1999 Grand Slam Season," St. Louis Union Station, St. Louis, General Growth Properties.

400,001 to 750,000 square feet

"SOS 'Save Our Sale,' " Del Monte Center, Monterey, Calif., Madison Marquette Realty Services; "Mohr Success," Newgate Mall, Ogden, Utah, General Growth Properties.

750,001 to 1,000,000 million square feet

" 'Rap' Retailers Awarded For Participation," Park Royal Shopping Centre, West Vancouver, British Columbia, Canada, Larco Investments; "Best Of Bauer," Westfield Shoppingtown Oakridge, San Jose, Calif., Westfield Corp.

Over 1,000,001 square feet

"What's So Great About Working At Hanes Mall?," Hanes Mall, Winston-Salem, N.C., The Richard E. Jacobs Group; "Driving Sales," Natick Mall, Natick, Mass., General Growth Properties; "Skills-R-Us," The Plaza & The Court At King Of Prussia, King Of Prussia, Pa., Kravco Co.; "Season Of Ease," Saint Louis Galleria, St. Louis, Hycel Properties Co.

Joint Center Effort

"The B.E.S.T. Program," Cadillac Fairview Corp., Toronto, Ontario; "A League Of Our Own," Donahue Schriber, Newport Beach, Calif.

Center Productivity

400,000 square feet and less

"Our Future Is Bright," The New Albion Center, Etobicoke, Ontario, Canada, Shoppers World Co.

400,001 to 750,000 square feet

"A Kick In The Asset," Fashion Square Mall, Saginaw, Mich., The Richard E. Jacobs Group

750,001 to 1,000,000 square feet

"Customer Service Sponsorship," Columbiana Centre, Columbia, S.C., General Growth Properties.

Over 1,000,001 square feet

"Guest Welcome Center," Coral Ridge Mall, Coralville, Iowa, General Growth Properties; "John Deere & Co. Play Plot," Coral Ridge Mall, Coralville, Iowa, General Growth Properties; "3.3 Million Dollar Vacancy," Westland Shopping Center, Westland, Mich., Jones Lang LaSalle.

Company or Joint Center Effort

"Value Enhancement Marketing Program," Jones Lang LaSalle, Atlanta.

Leasing Support

400,000 square feet and less

"1001 Spruce Office Center," Capital Plaza, Ewing Township, N.J., Levin Management Corp.

400,001 to 750,000 square feet

"It's Explosive -- Leasing Open House," Woodbine Centre, Etobicoke, Ontario, Canada, Cadillac Fairview Corp.

Over 1,000,001 square feet

"Leasing Support," New Park Mall, Newark, Calif., General Growth Properties; "A Whole New Twist," Puente Hills Mall, City Of Industry, Calif., The Krausz Cos.; "Disney Leasing Video," Southlake Mall, Morrow, Ga., General Growth Properties; "Ann Taylor Loft," Town East Mall, Mesquite, Texas, General Growth Properties.

Company or Joint Center Effort

"Driving The Branded Image," Donahue Schriber, Newport Beach, Calif.; "Desert Passage Brochure," TrizecHahn, San Diego, Calif.; "General Growth Properties, We Make A Lot Of Sense," General Growth Properties, Chicago.