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Shopping Centers Today -> December 2001
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CANADIAN AWARDS HONOR BRAITHWAITE, CENTERS
TORONTO — Excellence and outstanding achievement in the Canadian shopping center industry were recognized in an awards ceremony Oct. 4 at the ICSC Canadian Convention, held here at the Metro Toronto Convention Centre.A special ICSC award was given to J. Lorne Braithwaite, former chairman, president and CEO of Cambridge Shopping Centres and an ICSC past chairman, for his service to the industry. Braithwaite, who is currently chairman and CEO of Ethan Allen Canada, was described as “an ongoing inspiration” by Seymore Obront, ICSC trustee and Canadian Division vice president, who announced the award.
The 2001 Maple Leaf and Merit Awards (first place and runners-up, respectively) were also presented in these categories to the following recipients:RENOVATION OR EXPANSION OF AN EXISTING CENTER
Maple Leaf: Hillcrest Mall, Richmond Hill, Ontario; Southcentre Mall, Calgary, Alberta.Merit: Masonville Place, London, Ontario; Devonshire Mall, Windsor, Ontario.
INNOVATIVE DESIGN AND CONSTRUCTION OF A NEW CENTER
Maple Leaf: Empress Walk, Toronto, Ontario.Merit: York Mills Gardens, Toronto, Ontario.
INNOVATIVE AND EFFICIENT OPERATIONS
Merit: West Edmonton Mall, Edmonton, Alberta; Ivanhoe Cambridge, “Let it Snow,” Toronto, Ontario.MARKETING CATEGORIES
COMMUNITY SERVICE
Maple Leaf: Snowflake 2000, A Celebration of Holiday Music, The Mall at Lawson Heights, Saskatoon, Saskatchewan; Joe’s Place, Seaway Mall, Welland, Ontario.Merit: Masonville “Chairity” Event, Masonville Place, London, Ontario; Moose-Couture, Yorkdale Shopping Centre, Toronto, Ontario.
PUBLIC RELATIONS
Maple Leaf: Celebrating 25 @ First Canadian Place, First Canadian Place, Toronto, Ontario.Merit: We’ve Gone Green, Bridgewater Mall, Bridgewater, Nova Scotia; Halifax Shopping Centre Teen Advisory Board, Halifax Shopping Centre, Halifax, Nova Scotia; Guinness World Record Challenge, Chinook Centre, Calgary, Alberta; Cadillac Fairview Corp. — 2001 ARC Awards, Cadillac Fairview Corp., Toronto, Ontario.
CONSUMER OR TRADE ADVERTISING
Maple Leaf: Everything’s Coming up Clover, Cloverdale Mall, Etobicoke, Ontario; Cultivating Fashion, Sherway Gardens, Toronto, Ontario; Fashion Attraction, Yorkdale Shopping Centre, Toronto, Ontario.Merit: Mix Business with Pleasure, First Canadian Place, Toronto, Ontario; The “O” Campaign, Oakridge Centre, Vancouver, B.C.; Whatever You’re Into, Park Royal Shopping Centre, West Vancouver, B.C.; Under Construction But Still in Fashion, Square One Shopping Centre, Mississauga, Ontario; The Montréal Fashion Centres, Cadillac Fairview Corp., Anjou, Québéc.
MERCHANDISING AND SALES PROMOTION
Maple Leaf: Shopamaniacs, Montréal Eaton Centre, Montréal, Québéc; Make Tracks to Park Place, Park Place, Lethbridge, Alberta; Does Thirty, Southgate Centre, Edmonton, Alberta; The Gift Certificate Solution, Ivanhoe Cambridge, Toronto, Ontario.Merit: Stores for the Tuned In, Orchard Park Shopping Centre, Kelowna, B.C.; A Cirque du Noel Christmas, Place D’Orleans, Orleans, Ontario; Tourism Program, Toronto Eaton Centre, Toronto, Ontario.
GRAND OPENING, EXPANSIONS AND RENOVATIONS
Merit: Building an Appetite, Scotia Plaza, Toronto, Ontario; Rebranding campaign, Westmount Centre, Edmonton, Alberta; Level One Expansion, Toronto Eaton Centre, Toronto, Ontario.RETAILER DEVELOPMENT
Maple Leaf: Retail Survivor: Out-Sell, Out-Service, Out-Perform, Ivanhoe Cambridge, Eastern/Central Regions.Merit: Storevivor, Outsell, Outsmart, Outlast, Ivanhoe Cambridge — British Columbia/Alberta Regions; SOS — Strategies of Survival, Orchard Park Shopping Centre, Kelowna, B.C.
OVERALL MARKETING CAMPAIGN
Maple Leaf: Embarq — Customer Relationship Program, Markville Shopping Centre, Markham, Ontario.LEASING SUPPORT
Merit: RioCan’s “Stand Up & Get Noticed” Leasing Plan, RioCan Real Estate Investment Trust, Toronto, Ontario.SPONSORSHIP AND PARTNERSHIP MARKETING
Merit: The Garden Show, Carrefour Laval, Laval, Québéc; Tax Returns, Cadillac Fairview Corp., Toronto, Ontario; NTV/OZ FM Christmas Village, The Village Shopping Centre, St. John’s, Newfoundland.RETAIL STORE DESIGN
Maple Leaf: Fuego Arome and Relaxation, Place Du Royaume, Chicoutimi, Québéc; Parasuco, Place Ste-Foy, Ste-Foy, Québéc; Raffi Jewellers, Oakville Place, Oakville, Ontario; Explorus, Scarborough Town Centre, Scarborough, Ontario.Merit: A & W, Victoria Eaton Centre, Victoria, B.C.; FIDO, First Canadian Place, Toronto, Ontario, Atom & Eve, Promenade Mall, Thornhill, Ontario; The Sony Store, The Toronto Eaton Centre, Toronto, Ontario; HMV Canada, Devonshire Mall, Windsor, Ontario; Pusateri’s Fine Foods, Pusateri’s Fine Foods, Toronto, Ontario.
Shopping Centers Today
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