Shopping Centers Today -> October 2003
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JUDGES NARROW FIELD FOR MAXI CEREMONY

The true test and reward of a marketing program lies in the extra shoppers it attracts to a shopping center. As such, there are many more winners than there are MAXI Awards. Here is a listing of some of those winners — the finalists for this year’s MAXI Awards, to be presented Oct. 30 at the Fall Conference, which this year takes place in Las Vegas. Award-winners will be listed in the MAXI supplement, which will accompany December’s SCT.

COMMUNITY SERVICE

150,000 square feet or less
Treasures of Yesterday, Today and Tomorrow, One Pacific Place, Omaha, Neb., L&B Realty Advisors.

150,001-400,000 square feet
Friday Fest, The Bell Tower Shops, Fort Myers, Fla., Madison Marquette; Safe and Sound — Breast Cancer Awareness Campaign, Burjuman Centre, Dubai, United Arab Emirates, Al Ghurair Group; 17th Annual Building Lighting Celebration, Embarcadero Center, San Francisco, Boston Properties; Summer of American Spirit, Hudson Mall, Jersey City, N.J., Pennsylvania Real Estate Investment Trust; The Tremendous Gang, Montevideo Shopping Center, Montevideo, Uruguay, Estudio Luis E. Lecueder; A “Classy” Mall, Newburgh Mall, Newburgh, N.Y., Kravco Co.; Going to the Dogs, Cats, Bunnies and Ferrets, Old Hyde Park Village, Tampa, Fla., Madison Marquette; Hometown Heroes, Peru Mall, Peru, Ill., L&H Real Estate Group; Give Our Troops a Hand!, Westland Mall, West Burlington, Iowa, L&H Real Estate Group.

400,001-750,000 square feet
Operation S.O.S. Support our Soldiers, Bristol Mall, Bristol, Va., Aronov Realty Management; Chairish Your Mom, Cascade Mall, Burlington, Wa., The Macerich Co.; Tuna Tuesdays, Cloverdale Mall, Etobicoke, Ontario, O & Y Enterprise; It Makes Cents, College Square Mall, Cedar Falls, Iowa, L&H Real Estate Group; Operation Care Package, Crossroads Mall, Mount Hope, W.Va., Crown American Realty Trust.

The Wheel Project, Dufferin Mall, Toronto, Ontario, Oxford Properties Group; Tie One on for the Troops, Everett Mall, Everett, Wash., Madison Marquette; Stuff-A-Bus, Fox Run Mall, Newington, N.H., Jones Lang LaSalle; I Feel Good @ PARCO, PARCO Bugis Junction, Singapore, BCH Retail Investment Pte Ltd.; Butterflies for Freedom, Park Plaza, Little Rock, Ark., General Growth Properties; Food Court Fights Hunger, Queens Center, Elmhurst, N.Y., The Macerich Co.; Here’s to the Heroes, Queen Ka’ahumanu Center, Kahului, Hawaii, Maui Land and Pineapple Co.; Children’s Bear Essentials, Rivercenter, San Antonio, L&B Realty Advisors; Freedom Friday, Sikes Senter, Wichita Falls, Coyote Management.

750,001-1 million square feet
Mall Wall Gone Wild, Chicago Ridge Mall, Chicago Ridge, The Shopco Group; A.I.M., Fairview Mall, Toronto, Ontario, Cadillac Fairview Corp.; Pitch-In for the La Mesa PARKS Project, Grossmont Center, La Mesa, Calif., CB Richard Ellis Retail Services; Hats from the Heart, Oxmoor Center, Louisville, Ky., David Hocker & Associates; Lights at Le Gru — Colour of the Future, Shoppville Le Gru, Torino, Italy, Corrio Italia; Lewis & Clark: An American Adventure, Southern Hills Mall, Sioux City, Iowa, The Macerich Co.; Stonestown Strollers, Stonestown, San Francisco, The Macerich Co.

Over 1 million square feet
Emergency Preparedness Expo, Bramalea City Centre, Brampton, Ontario, Morguard Investments Limited; CentrO Cow Culture, CentrO, Oberhausen, Germany, CentrO Management; Angels Among Us - Living Art Exhibit, Chinook Centre, Calgary, Alberta, Cadillac Fairview Corp.; Celebration Place, The Citadel, Colorado Springs, Colo., The Macerich Co.; Babies Are Safer Behind, Deira City Centre, Dubai, United Arab Emirates, Majid Al Futtaim; Santa’s Little Soldiers, East View Mall, Victor, N.Y., Wilmorite; Shave to Save — A Community Service, Fairview Pointe Claire, Pointe-Claire, Québéc, Cadillac Fairview Corp.

Kare Rations “Quality of Life” Item Collection for U.S. Troops, Freehold Raceway Mall, Freehold, N.J., Wilmorite; Art Unleashed, King of Prussia Mall, King of Prussia, Pa., Kravco Co.; Beating the Odds, King of Prussia Mall, King of Prussia, Pa., Kravco Co.; Senior Status, King of Prussia Mall, King of Prussia, Pa., Kravco Co.; The $100 Lexus, The Oaks Shopping Center, Thousand Oaks, Calif., The Macerich Co.; Many Mansions Sale, The Oaks Shopping Center, Thousand Oaks, Calif., The Macerich Co.

Operation: Easter Lunch, Pacific View Mall, Ventura, Calif., The Macerich Co.; Class in the Parks — The School Zone, The Parks at Arlington, Arlington, Texas, General Growth Properties; Building a Better Community Together, Pearlridge Center, Aiea, Hawaii, MMI Realty Services; Fire Department & Mall Equals Win for Community, Phoenix Spectrum Mall, Phoenix, Grossman Co. Properties, Hometown Habitat, Triangle Town Center, Raleigh, N.C., The Richard E. Jacobs Group; Hometown Idol, Triangle Town Center, Raleigh, N.C., The Richard E. Jacobs Group; Children’s Hospital “Million Dollar” Radio Day, Tysons Corner Center, McLean, Va., Wilmorite; Back to Business Expo — A Tribute to 911, Walt Whitman Mall, Huntington Station, N.Y., Simon Property Group.

Company
The Circle Gala, Cadillac Fairview Corp., Toronto, Ontario.

Joint center effort
Band Together, Forest City Malls, Forest City Enterprises; Tuning in to Teens: The SHINE Network, Kravco Malls, Kravco Co.; Walk of Life, Kravco Malls, Kravco Co.; Good Things, Macerich Malls, The Macerich Co.; Dare to Dream, Schostak Bros. Malls, Schostak Bros. & Co.

PUBLIC RELATIONS

150,000 square feet or less
Taking Shopping to New Heights for 10 Years, Airmall at Pittsburgh International Airport, Pittsburgh, BAA USA.

150,001-400,000 square feet
Stop Violence Campaign (Legian Bali 121002), Ciputra Mall Semarang, Semarang, Indonesia, Citraland Sentra; 17th Annual Building Lighting Celebration, Embarcadero Center, San Francisco, Boston Properties.

400,001-750,000 square feet
Lunch Loop, Ballston Common Mall, Arlington, Va., Forest City Enterprises; Strategic Community & Public Relations Programme, Cloverdale Mall, Etobicoke, Ontario, O&Y Enterprise; Team 2002 Anniversary, The Gateway, Salt Lake City, The Boyer Co.; Hospitality Program, The Grove, Los Angeles, Caruso Affiliated Holdings; Extra at Hollywood & Highland, Hollywood & Highland, Hollywood, Calif., Trizec Retail and Entertainment; Tai Po Mega Mall Christmas Miracle Journey 2002, Tai Po Mega Mall, Wanchai, Hong Kong, Kai Shing Management Services; “This Can Be Prevented” — Auto Crime Campaign, Surrey Place, Surrey, British Columbia, Canada, Bentall Retail Services.

750,001-1 million square feet
Renovation Revelry, Eastgate Mall, Cincinnati, Ohio, CBL & Associates Properties; Rudolph’s Rangers, Richmond Centre, Richmond, British Columbia, Cadillac Fairview Corp. Ltd./Ivanhoe Cambridge; Give or Take, Stonestown, San Francisco, The Macerich Co.; Project S.A.F.E., Valley Mall, Hagerstown, Md., Crown American Realty Trust.

Over 1 million square feet
World Festival, Ala Moana Center, Honolulu, General Growth Properties; Land Rover Adventure Zone Launch, Bluewater, Greenhithe, United Kingdom, Lend Lease REI Services; Prom Dress Drive, Fashion Valley, San Diego, Simon Property Group; Teen Gift Guru, Flat Iron Crossing, Broomfield, Colo., The Macerich Co.; Grand Opening PR, The Mall at Millenia, Orlando, Fla., The Forbes Co.; South African Milo Squash Challenge, Menlyn Park Shopping Centre, Pretoria, Gauteng, South Africa, Old Mutual Properties; Family First Guardian Program, Metrocenter Mall, Addison, Texas, Coyote Management; A Passion for the Game, Oxford Valley Mall, Langhorne, Pa., Kravco Co.; Avoiding Traffic, Triangle Town Center, Raleigh, N.C., The Richard E. Jacobs Group; Not a Drop in Site, Triangle Town Center, Raleigh, N.C., The Richard E. Jacobs Group; The Grinch Who Stole Ivy!, Tysons Corner Center, McLean, Va., Wilmorite; Westfield Shoppingtown West County Grand Opening Public Relations, Westfield Shoppingtown West County, St. Louis, Westfield Corp.

Company
Jordan Creek Homecoming, General Growth Properties, Chicago; One Great Company, The Macerich Co., Santa Monica, Calif.; Coca-Cola Behind the Scenes with American Idol at Simon Malls, Simon Property Group, Indianapolis.

Joint center effort
Mistletoe & Martinis, Calgary Eaton Centre, Td Square, Scotia Centre, Oxford Properties Group/Orion Properties/CEC Leaseholds; Connecting With Teens, Kravco Malls, King of Prussia, Pa., Kravco Co.; Good Morning Arizona Holiday Parties, The Macerich Co. — Westcor Region Malls, The Macerich Co.

COMMUNITY SERVICE

150,000 square feet or less
The Art of Urban Living, Broadway Market, Seattle, Madison Marquette; Exchange the Ordinary for the Extraordinary, Exchange Tower, Toronto, Ontario., Canada, Brookfield Properties; Always “One Step Ahead,” One Pacific Place, Omaha, Neb., L&B Realty Advisors.

150,001-400,000 square feet
Advertising Campaign, Centro San Ignacio, Caracas, Venezuela, Gestion Integral; Expect the Unexpected, Lyngby Storcenter, Lyngby, Denmark, Steen & Strom Denmark; To The Urban Beat, The Montréal Eaton Centre, Montréal, Québéc, Ivanhoe Cambridge; The Cure for the Common Mall, Old Hyde Park Village, Tampa, Fla., Madison Marquette; Blue Sky, The Promenade at Howard Hughes Center, Los Angeles, CB Richard Ellis Retail Services.

400,001-750,000 square feet
All the Write Stuff, Burlington Mall, Burlington, Ontario, Canada, Ivanhoe Cambridge; Increasing Marketing Dollars Through Grants, Crossroads Mall, Mount Hope, W.Va., Crown American Realty Trust; Desert Passage: 1001 Shopping Delights, Desert Passage, Las Vegas, Trizec Retail and Entertainment; The Joy of Shopping, The Mall of Cribbs Causeway, Bristol, United Kingdom, Prudential; Village Renovation Campaign, Manhattan Village, Manhattan Beach, Calif., Madison Marquette.

We Knew You’d Like It, The Oracle, Reading, Reading, United Kingdom, Donaldsons; We Love It Here, Orchard Park Shopping Centre, Kelowna, British Columbia, Canada, Oxford Properties Group; NewsChannel 7: Partners with Panama City Mall, Panama City Mall, Panama City, Fla., CBL Properties & Associates; The Great Campaign, Pine Center Mall, Prince George, British Columbia, Bentall Retail Services; I Like Big Buses and I Cannot L.I.E., Queens Center, Elmhurst, N.Y., The Macerich Co.

750,001-1 million square feet
In The City, Edmonton City Centre, Edmonton, Alberta, Oxford Properties Group; More, Green Tree Mall, Clarksville, Ind., The Macerich Co.; Brunch on Us, Garden City Shopping Centre, Brisbane, Australia, AMP Shopping Centre; Love Sundays, Indooroopilly Shopping Centre, Indooroopilly, Australia, Gandel Retail Management.

Spring 2003 Campaign, MacArthur Center, Norfolk, Va., Taubman Centers; All You Want For the Holidays, The Mall at Robinson, Pittsburgh, Forest City Enterprises; A World Inspired By Nature, Park Royal Shopping Centre, Vancouver, British Columbia, Larco Investments; For Serious Shoppers, Richmond Centre, Richmond, British Columbia, Cadillac Fairview Corp./Ivanhoe Cambridge; The Perfect Union of Street and Square, Stonestown, San Francisco, The Macerich Co.

Over 1 million square feet
Objects of Desire Television Campaign, Bluewater, Greenhithe, United Kingdom, Lend Lease REI Services; Shop & Share, Chesterfield Towne Center, Richmond, Va., The Macerich Co.; Defining Success, Deptford Mall, Deptford, N.J., Kravco Co.; Fashion Show Tourism Campaign, Fashion Show, Las Vegas, The Rouse Co.; A Great Holiday Place, Fayette Mall, Lexington, Ky., CBL & Associates Properties; You Were Meant For This, The Mall at Millenia, Orlando, Fla., The Forbes Co.

More Tempting Than Ever, North Point Mall, Alpharetta, Ga., General Growth Properties; The Stores That Make You Say “O!”, Oxford Valley Mall, Langhorne, Pa., Kravco Co.; Somerset Collection 2002 Holiday Magazine, The Somerset Collection, Troy, Mich., The Forbes Co.; It’s Hometown. It’s Uptown, Triangle Town Center, Raleigh, N.C., The Richard E. Jacobs Group; Where the Stores Are, Tysons Corner Center, McLean, Va., Wilmorite; What Will You Find?, Washington Square, Portland, Ore., The Macerich Co.

Company
Elf Spirit at “The Holiday Place,” CBL & Associates Properties, Chattanooga, Tenn.; Built to Last, General Growth Properties, Chicago; Are You a Plaid in a Striped Market?, Jones Lang LaSalle, Atlanta, Ga.; Premier Marketplaces of The Rouse Co., The Rouse Co., Columbia, Md.

Joint center effort
It’s Better in Here!, Cadillac Fairview Malls, Cadillac Fairview Corp.; Shopping Unlimited, Cadillac Fairview Malls, Cadillac Fairview Corp.; Charleston’s Two Great Shopping Places, Citadel and Northwoods Mall, CBL & Associates Properties; Power of Three, Coolsprings, Galleria, Hickory Hollow and Rivergate Mall, CBL & Associates Properties.

The Bunny Hop, Francis Scott Key Mall, Logan Valley Mall, Patrick Henry Mall and Uniontown Mall, Crown American Realty Trust; CRM — The Names of the Game, General Growth Malls, General Growth Properties.

L&H Shared Advertising Program, L&H Real Estate Malls, L&H Real Estate Group; Fashionable Santa Barbara, LaCumbre Plaza and Paseo Nuevo, Madison Marquette.

Celebrate the Season with the Snowcaps, Macerich Malls, The Macerich Co.; Shopping 3, Macerich Malls, The Macerich Co.; Premier Shopper Club E-Communications Program, Rouse Malls, The Rouse Co.

SALES PROMOTION AND MERCHANDISING

150,000 square feet or less
The 4th Quarter Rally, The Borgata of Scottsdale, Scottsdale, Ariz., The Macerich Co.

150,001-400,000 square feet
Burjumania, Burjuman Centre, Dubai, United Arab Emirates, Al Ghurair Group; A Taste of Business, Calgary Eaton Centre, Calgary, Alberta, Canada, Oxford Properties Group; Marketfest, First Canadian Place, Toronto, Ontario, O&Y Enterprise; Prime Time Odessa, Prime Outlets at Odessa, Odessa, Mo., Prime Retail; Uncorked! A Taste of Canal Place, The Shops at Canal Place, New Orleans, Madison Marquette.

400,001-750,000 square feet
Upstairs Downstairs Inside Out, Brentwood Town Center, Burnaby, British Columbia, 20 Vic Management; The 9 Wonders, Ciputra Mall Jakarta, West Jakarta, Indonesia, PT Ciputra Sentra; Jellies: A Limited Edition Shopping Card, Del Monte Center, Monterey, Calif., Madison Marquette; UGA Night of Shopping, Georgia Square Mall, Athens, Ga., CBL & Associates Properties; Carnevale, The Grand Canal Shoppes at the Venetian, Las Vegas, Forest City Enterprises; Loyalty Program, The Grove, Los Angeles, Caruso Affiliated Holdings; POINTZ! Shopper Rewards, Hickory Point Mall, Forsyth, Ill., Copaken, White & Blitt.

The Producers at Hollywood & Highland, Hollywood & Highland, Hollywood, Calif., Trizec Retail and Entertainment; Nouveau-every Thing Spring, Kahala Mall, Honolulu, MMI Realty Services; Best Seat in the House, Northland Village, Calgary, Alberta, Oxford Properties Group; The ABC’s of Fashion, Orchard Park Shopping Centre, Kelowna, British Columbia, Canada, Oxford Properties Group; Why We Love It Here, Orchard Park Shopping Centre, Kelowna, British Columbia, Oxford Properties Group; Bird Watching at Park Place, Park Place, Lethbridge, Alberta, Oxford Properties Group; Chicken Soup — Warming Your Soul, Park Place, Lethbridge, Alberta, Oxford Properties Group; Hog Heaven, Park Plaza, Little Rock, Ark., General Growth Properties; Holiday With Polus, Polus City Center, Bratislava, Slovak Republic, Trigranit Management Bratislava.

750,001-1 million square feet
CentrO Cow Culture, CentrO, Oberhausen, Germany, CentrO Management; The Art of Shopping, Edmonton City Centre, Edmonton, Alberta, Oxford Properties Group; Where Families Shop, Greenbrier Mall, Chesapeake, Va., Jones Lang LaSalle; Eat Drink and Cash In!, Northwest Mall, Houston, Glimcher Properties; Welcome to Our Home, Place d’Orleans, Orleans, Ontario, Oxford Properties Group; Great Shopping Just Got Better, West Towne Mall, Madison, Wis., CBL & Associates Properties.

Over 1 million square feet
The Restaurants at The Corners, Bellevue Square, Bellevue, Wash., Bellevue Square Managers; Gem of a Bonus, Brookfield Square, Brookfield, Wis., CBL & Associates Properties; New Year’s Day Opening, Chinook Centre, Calgary, Alberta, Cadillac Fairview Corp.; The Citadel’s 30th Anniversary & Ball in the Mall, The Citadel, Colorado Springs, Colo., The Macerich Co.; TGIFF!!! Family Free Friday’s, Coral Ridge Mall, Coralville, Iowa, General Growth Properties; The Sale that Turns Shopping to Diamonds, Deira City Centre, Dubai, United Arab Emirates, Majid Al Futtaim; Out of the Box, The Empire Mall, Sioux Falls, S.D., The Macerich Co.; Corporate Gift Certificate Sales, Four Seasons Town Centre, Greensboro, N.C., Koury Corp.; Rotary Evergade Tour Durban Cycle Race, Gateway Theatre of Shopping, Durban, South Africa, Old Mutual Properties; Build-A-Bear Grand Opening, Glenbrook Square, Fort Wayne, Ind., L&H Real Estate Group; Bags More, Meadowhall Centre, Sheffield, United Kingdom, Meadowhall Centre Ltd./British Land; This is BIG!, Montgomery Mall, North Wales, Pa., Kravco Co.; Auction Dollars, Pacific Fair Shopping Centre, Gold Coast, Australia, AMP Shopping Centres; Celebrating Cartoon Networks 10th Anniversary during Kids Day in Perisur Shopping Mall, Perisur Shopping Mall, Mexico City, Mexico, Servicios Liverpool; Polaris Fashion Place Partnership with Germain Motors, Polaris Fashion Place, Columbus, Ohio, Glimcher Properties; Santa Traditions Meet the 21st Century, Quail Springs Mall, Oklahoma City, General Growth Properties; Holiday Rockin’ Shoppin’ Eve, Riverchase Galleria, Birmingham, Ala., Jim Wilson & Associates; H&M Finds a Pot of Gold at Silver City, Silver City Galleria, Taunton, Mass., General Growth Properties; Coup du Cirque, Triangle Town Center, Raleigh, N.C., The Richard E. Jacobs Group; Tax Rebate Weekend, Valley View Center, Dallas, The Macerich Co.; Race Week Promotion with PRN “Fast Talk” Live, Volusia Mall, Daytona Beach, Fla., Faison & Associates.

Joint center effort
The Longest Underground Walkway Salem Atrium on Bay, Exchange Tower, First Canadian Place Shopping Centre, Commerce Court, One Queen Street East, Bell Trinity Square, 150 York Street, Union Station, BCE Place, Metro Centre, Royal Bank Plaza, Scotia Plaza, Sunlife, City Hall and 130 Adelaide, Brookfield Properties, GWL Realty Advisors, GO Transit, O&Y Enterprise, Oxford Properties Group, 20 Vic Management, Sun Life Financial and City of Toronto; Spin & Win, CBL Malls, CBL & Associates Properties; Your Taste, Your Style, Your Night of Shopping, General Growth Malls, General Growth Properties; Store of the Week, Kravco Malls, Kravco Co.; CF Shop One, Pacific Centre, Toronto Eaton Centre and Toronto Dominion Centre, Cadillac Fairview Corp.; Passion for Fashion, Simon Malls, Simon Property Group.

GRAND OPENING, EXPANSION AND RENOVATION

150,000 square feet or less
Film Fest on the Beach and Wednesday Night Movies, Beach Place, Fort Lauderdale, Fla., Steiner & Associates.

150,001-400,000 square feet
Greenbelt, Ayala Centre, Makati City, Philippines, Ayala Land; Compass Point Opening, Compass Point, Singapore, Centrepoint Retail Concepts; Sano Premium Outlets Grand Opening, Sano Premium Outlets, Roseland, N.J., Chelsea Property Group.

400,001-750,000 square feet
We’re Changing, Killeen Mall, Killeen, Texas, General Growth Properties; Perfectly Parkway — Perfectly You, Parkway Place, Huntsville, Ala., CBL & Associates Properties.

750,001-1 million square feet
You’ve Never Looked Better, Lansing Mall, Lansing, Mich., General Growth Properties.

Over 1 million square feet
Colorado Mills Grand Opening, Colorado Mills, Lakewood, Colo., The Mills Corp.; You Need Big, The Florida Mall, Orlando, Fla., Simon Property Group; Grand Opening, The Mall at Millenia, Orlando, Fla., The Forbes Co; Grand Opening of New Homewares & Leisure Precinct, Pacific Fair Shopping Centre, Gold Coast, Australia, AMP Shopping Centres; Here & WOW! The Parks at Arlington Expansion Opening, The Parks at Arlington, Arlington, Texas, General Growth Properties; It’s Hometown. It’s Uptown., Triangle Town Center, Raleigh, N.C., The Richard E. Jacobs Group; Westfield Shopping West County Grand Opening “It Was Worth The Wait,” Westfield Shoppingtown West County, St. Louis, Westfield Corp.

RETAILER DEVELOPMENT

150,001-400,000 square feet
Retail 911, The Promenade at Howard Hughes Center, CB Richard Ellis Retail Services.

400,001-750,000 square feet
O.A.S.I.S. Program, Desert Passage, Las Vegas, Trizec Retail and Entertainment; Fishing-For-A Smile, New River Valley Mall, Christiansburg, Va., Crown American Realty Trust; Mission Possible, Rogue Valley Mall, Medford, Ore., Jones Lang LaSalle.

750,001-1 million square feet
Outta’ Site Park ‘n’ Ride Program, Kingsway Garden Mall, Edmonton, Alberta, Oxford Properties Group; PEP Program, Southgate Centre, Edmonton, Alberta, Southgate Leaseholds Limited.

Over 1 million square feet
Trading Praises, Deerbrook Mall, Humble, Texas, General Growth Properties; Retail Consultant-Barry Nesbitt, Gateway Theatre of Shopping, Durban, South Africa, Old Mutual Properties; Gift Card Education 101, St. Clair Square, Fairview Heights, Ill., CBL & Associates Properties; Retailers Excel Through ESL, King of Prussia Mall, King of Prussia, Pa., Kravco Co.; Take Stock in the Market Place, The Market Place, Costa Mesa, Calif., Donahue Schriber.

Company
Retailer Opportunity Investment — A Win/Win Situation, CBL & Associates Properties, Chattanooga, Tenn.; SonaeShopping.Net, Sonae Imobiliaria, Maia, Portugal.

Joint center effort
e3: Exceeding Expectations Every time, Kravco Malls, Kravco Co.

CENTER PRODUCTIVITY

150,000 square feet or less
Concierge & Corporate Services, Greenwood Plaza, North Sydney, NSW, Australia, Mirvac Group.

400,001-750,000 square feet
Dream builders Holiday Playhouse, Foothills Mall, Tucson, Ariz., Feldman Equities Management; Increasing the Success with Merchandising, Repositioning and Site Intensification, Shopping Nova America, Rio de Janeiro, Brazil, Ancar Gestão.

750,001-1 million square feet
Wild & Wonderful Revenue, First Colony Mall, Sugar Land, Texas, General Growth Properties; Just What the Doctor Ordered, Valley Hills Mall, Hickory, N.C., General Growth Properties; Alliant Energy Kids’ Place, West Towne Mall, Madison, Wis., CBL & Associates Properties.

Over 1 million square feet
Ultimate Summer Jam, Glendale Galleria, Glendale, Calif., Donahue Schriber; The Kids’ Place Sponsorship, Hamilton Place, Chattanooga, Tenn., CBL & Associates Properties; Coca-Cola Carousel, Paradise Valley Mall, Phoenix, The Macerich Co.

Gone With The Mall, Southlake Mall, Morrow, Ga., General Growth Properties; Inline Investment, Triangle Town Center, Raleigh, N.C., The Richard E. Jacobs Group; Tucson Mall: Crunching the Numbers, Tucson Mall, Tucson, Ariz., General Growth Properties; Sponsorship Turns Old Town into Play Town, Vista Ridge Mall, Lewisville, Texas, General Growth Properties; A University in the Mall, University Mall, Tampa, Fla., Glimcher Properties; Exponential, Westmoreland Mall, Greensburg, Pa., CBL & Associates Properties.

Company
SonaeShopping.Net, Sonae Imobiliaria, Maia, Portugal, Sonae Imobiliaria.

Joint center effort
Mall X-tras Customer Convenience Center, Crown American Malls, Crown American Realty Trust; Serious About Safety, Kravco Malls, Kravco Co.

LEASING SUPPORT

150,000 square feet or less
We Want to be a Player!, The Shoppes at Union Hill, Columbus, Ohio, Stanbery Development.

150,001-400,000 square feet
The Art of Shopping, Bruun’s Galleri, Aarhus, Denmark, Steen & Stroom Danmark AS.

400,001-750,000 square feet
You Were Mint To Join Fort Henry Mall, Fort Henry Mall, Kingsport, Tenn., Wilmorite; Motherhood Suits Us, Rogue Valley Mall, Medford, Ore., Jones Lang LaSalle; A Tale of Twin Peaks, Twin Peaks Mall, Longmont, Colo., CBL & Associates Properties.

750,001-1 million square feet
Enticing Retailers To Look East, East Towne Mall, Madison, Wis., CBL & Associates Properties; A Honey of a Deal, First Colony Mall, Sugar Land, Texas, General Growth Properties; Talk About A Hot Topic!, Northgate Mall, Chattanooga, Tenn., General Growth Properties.

Over 1 million square feet
Jumping Ship, Hamilton Mall, Mays Landing, N.J., Kravco Co.; Destined To Be A Classic, The Mall at Millenia, Orlando, Fla., The Forbes Co.; Catching the Creek, Rosedale Center, Roseville, Minn., Jones Lang LaSalle; From the Souk to the Stars, Stars Centre, Cairo, Egypt, Citystars; This is Rusty, University Mall, Tampa, Fla., Glimcher Properties.

Company
Coyote Beautiful, Coyote Management, Addison, Texas; Leasing in the Palm of your Hand, Ivanhoe Cambridge, Toronto, Ontario.

Joint center effort
The Cadillac Fairview Challenge, Broward Mall, Dover Mall, Dover Commons, The Esplanade, Galleria at White Plains, Golden East Crossing, North DeKalb Mall, Northpark Mall, Shannon Mall, General Growth Properties.

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