PRINT THIS STORY:

CHANGE TEXT SIZE:

MANAGEMENT IN BRIEF

CELEBRITY SHOE MALL TOUR RAISES CASH

The Macerich Co.’s 15-mall tour “Celebrity Shoes for Orphans” ends this month. The traveling exhibit included the autographed shoes of celebrities such as Muhammad Ali, Tom Hanks and Sarah Jessica Parker in Macerich malls across the country. As the tour is ending, the company is auctioning off the shoes over the Internet on eBay, with proceeds going toward Shoes for Orphan Souls, which collects and distributes shoes to children in 25 countries. Macerich has run the program since 1999.

WESTFIELD MALLS GET UNWIRED

Westfield America Trust has begun providing all of its malls with wireless technology, allowing customers to connect to the Internet via laptop computer or personal digital assistant while on the premises. The network will also enable the company to connect wireless cameras to monitors and put tracking device bracelets on children so that parents can keep tabs on their location.

So far the wireless technology has been installed in Westfield malls in Los Angeles, San Diego, the Long Island area of New York and New Jersey. The remainder of Westfield’s malls will have the technology by the end of the year, the company says. Wireless Facilities is installing the equipment.

SHORT HILLS RAISES CANCER FUNDS

Seventy-six tenants at Taubman Centers’ Mall at Short Hills (N.J.), are participating in “Style for the Cure,” a program that has been raising funds for, and awareness about, breast cancer since Sept. 29. The event, which ends Oct. 5, is in partnership with the Susan G. Komen Breast Cancer Foundation. Retailers are holding silent auctions and other events and donating portions of their sales to the foundation, which provides funds to programs for people suffering from cancer who are medically underserved or uninsured.

MALL GETS ENVIRONMENTAL AWARD

The Macerich Co.’s 1.1 million-square-foot Arden Fair Mall, Sacramento, Calif., received the Sacramento Environmental Commission’s fourth annual Environmental Recognition Award for promoting the use of solar energy, utilizing energy efficient equipment and supporting the use of electric vehicles.

SIMON HELPS YOUNGSTERS

About 25,000 children have enrolled in a Simon Property Group program called Simon Kidgits Club, which was launched in May, the company says. Membership benefits include invitations to activities at Simon malls, discounts at stores, birthday gift certificates and a periodic newsletter.

Simon also launched Simon DTour, a one-day teen marketing program that will be held at many of its malls through Oct. 26. DTour features athletic events, photography, video games and other activities designed to appeal to youngsters.

FASHION SCHOLARSHIP OFFERED

Stonestown, an 862,687-square-foot Macerich Co. mall in San Francisco, has created a $10,000 endowment fund that will give a scholarship to San Francisco State University fashion students who volunteer their time at the center organizing fashion shows and designing window displays.

WESTFIELD RENEWS COCA-COLA DEAL

Westfield America Trust and The Coca-Cola Co. inked a 10-year extension on a marketing partnership in which the soft-drink maker’s beverages are sold exclusively in Westfield malls worldwide. The companies did not disclose the contract’s financial terms. It was an extension of an agreement that was first signed by the companies four years ago.

STILES MANAGING FLORIDA CENTER

Stiles Corp., Fort Lauderdale, Fla., was chosen to manage and lease the 92,000-square-foot retail and restaurant portion of Abacoa Town Center, a 35-acre mixed-use project in Jupiter, Fla., about 85 miles north of the city of Miami. The center, built in 2001 by the Palm Beach Gardens, Fla.-based Rendina Cos., is anchored by a 16-screen Odyssey Theater.

© 2010 ICSC. All rights reserved. | Terms and Conditions | Privacy Policy | Contact ICSC | ICSC Home |