Shopping Centers Today -> September 2007
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ICSC ADDS ASIA SHOPPING CENTRES AWARD

ICSC is adding a new honor to its list of awards as the retail development organization continues to expand globally. The ICSC Asia Shopping Centres Award will recognize top centers in the region as judged by a panel of their professional peers.

“The regional awards program will highlight best practices in retail properties in terms of design, developments, marketing and community relations throughout Asia,” said Rudolph Milian, SCMD, SCSM, ICSC’s senior staff vice president of professional development services. “This includes Southern Asia (India), Western Asia (Middle East) as well as Eastern Asia (China and Japan) and Southeastern Asia (islands).”

Entries will be judged by top industry practitioners, says Tan Guan Heng, ICSC’s director for the Asia-Pacific region.

As with other ICSC regional awards, such as the Canadian Shopping Center Awards, the Solal Marketing Awards and the European Shopping Centre Awards, the Asian award entries can also be entered for a global ICSC award such as the MAXI and International Design and Development Awards.

“The award recognizes that Asia is at the center of many trends that extend to retail development, and it will honor the industry leaders responsible for defining these trends,” said Tan.

To have an award backed by ICSC as an objective trade association is also an important aspect, Heng says, because all other successful awards programs in Asia are backed or organized by associations. The Cable and Satellite Broadcasting Association of Asia sponsors the Asia Television Awards, for instance.

Beginning in January, entries can be submitted on ICSC’s Web site and the deadline will be set for some time in June. The winners will be announced at the 2008 ICSC Asia Expo and will also be automatically entered in the ICSC International Design and Development, and global MAXI Awards programs.

The Asia Shopping Centres Award will be the first awards program introduced by ICSC since it launched the Solal European Marketing Awards program in 1991.

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