September 2006

FEATURES
Getting a lot more from parking lots
Some mall landlords are concluding that the vast expanses of area surrounding their centers are far too valuable to be parking cars on.

Where to park
Some Aussie advice

Reinventing resorts
Venerable resorts such as Fort Lauderdale, Fla., are not just for vacationers anymore, but are increasingly catering to families and retirees with second homes. Retailers have taken note.
U.S. draws more foreign investors
The U.S. remains the land of opportunity for foreign investors. U.S. real estate accounts for more than a quarter of the $470 billion foreigners invest in property around the world each year.
Retail condo boom
In a few select markets, tenants and investors have been buying retail space at a blistering pace in the past two years.
Chicago’s big-box battle
Big retailers have had sharp words for Chicago’s new ordinance that requires them to pay above-minimum-wage rates. But will they follow Target’s and Lowe’s lead and shun the market?
Stores shrink to grow
As big retailers seek to expand, they are rolling out smaller formats that are more appropriate for densely developed locations and secondary markets.
To live and play in downtown L.A.
Downtown Los Angeles largely shuts down when its offices close, but increasingly it is attracting residents, who in turn are drawing the attention of retailers.

Third Street’s first class retail
Long used to shopping in malls, Los Angelenos get a fancy shopping street of upscale retailers to call their own.
Burbank Town Center’s makeover
Burbank, Calif., which calls itself the Media Capital of the World, is less renowned for its shopping. But a four-year, $17 million redevelopment of Burbank Town Center is designed to give the city some shops worthy of its fame.

Miracle remedy for Desert Passage
The new owners of Desert Passage hope to turn the long-flagging center on the Las Vegas Strip around with a new design, some new shops and a new name: Miracle Mile Shops.
China’s embrace of luxury
China is already the world’s third-largest consumer of luxury goods, and retailers are rushing to meet the demand.
Beijing builds a lifestyle center
Retail development in densely packed Beijing tends to be vertical. All the more eye-catching, then, will be Solana, the city’s first lifestyle center, because it will be spread across 32 acres.
Latin America’s crime-free malls
Latin American shopping centers provide famously safe havens from the region’s equally famous street crime rate.
How to succeed in Korea
It takes more than rock-bottom prices for retailers to be successful in Korea — just ask Wal-Mart and Carrefour.
Percentage rents go south
Latin America’s landlords are increasingly switching to the percentage rent lease structure.
Latin America catches mixed-use fever
Cencosud is about to give Chile its first skyscraper and South America its tallest building.
Shopping on Sunday
Sunday is one of the busiest days of the week for Latin America’s malls, thanks partly to more women working weekdays.
Going to church at the mall
Latin Americans don’t have to choose between going to church and going shopping — many malls provide chapels.
From trash to treasure
Developers plan to turn a long-dormant landfill into Los Angeles County’s biggest retail development site.
Dining doldrums
Casual dining chains such as The Cheesecake Factory and P.F. Chang’s see reduced traffic among lower-income customers.
Development in brief
An update on what developers and their tenants are up to

Shopping Centers Today -> September 2006

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ICSC ANNOUNCES FINALISTS IN 2006 MAXI COMPETITION

It’s MAXI time again, and marketing pros are biting their nails as they wait to see which programs will win this year’s awards.

Since 1972, ICSC has given MAXI awards to those shopping centers and companies that have designed and implemented the most successful marketing programs during the previous year.

The winners are able to clearly document substantial impact on the shopping center or company’s goal and can measure results through effective and creative use of all available resources. This year’s MAXI and MAXI Merit Awards will be presented on Wednesday, September 27, 2006, at the Hilton Chicago Hotel in Chicago, during ICSC’s Fall Conference & Trade Exposition. This year’s finalists are:

Community Relations

500,000 - 749,999 square feet (46,450 - 69,674 square meters) of retail space
Pure Fashion, Forum Peachtree Parkway, Norcross, Ga., Thomas Enterprises; Cop Shop, Halifax (Nova Scotia) Shopping Centre, 20 Vic Management Inc.; The HIP Giving Tree, Harlem Irving Plaza, Chicago, Harlem Irving Cos.; Present and Accounted For, Mall of Abilene (Texas), Jones Lang LaSalle; Trunks & Trimmings, Northland Village, Calgary, Alberta, Oxford Retail Group; Steppingstone Playhouse, Queen Ka’ahumanu Center, Kahului, Hawaii, General Growth Properties; Prints of Pride, Simi Valley (Calif.) Town Center, Forest City Enterprises.

750,000 - 999,999 square feet (69,675 - 92,899 square meters) of retail space
Just reach out, BurJuman, Dubai, United Arab Emirates, Al Ghurair Group of Cos.; Market Mall’s Silent Auction to End the Silence, Market Mall, Calgary, Alberta, Cadillac Fairview; Market Mall’s Gifts for Kids Toy Drive, Cadillac Fairview; AWARE Autism Walk, Plymouth (Pa.) Meeting Mall, Pennsylvania Real Estate Investment Trust.

1 million - 1,399,999 square feet (92,900 - 130,059 square meters) of retail space
S2 Alert System, Eastview Mall, Victor, N.Y., Wilmorite Management Group; Community Send Off, Fox River Mall, Appleton, Wis., General Growth Properties; Nipper 2005, Moorestown (N.J.) Mall, Pennsylvania Real Estate Investment Trust; Paws for Style, North Point Mall, Alpharetta, Ga., General Growth Properties; 2006 Mission to Mars, Orlando (Fla.) Fashion Square, Orlando, Pennsylvania Real Estate Investment Trust; Walk of Fame, Scarborough (Ontario) Town Centre, Oxford Retail Group.

More than 1.4 million square feet (130,060 square meters) of retail space
Celebrating Children, Connecting Charities, South Coast Plaza, Costa Mesa, Calif., C.J. Segerstrom & Sons; On a 50, Valley View Center, Dallas, The Macerich Co.

Company
T-shirts to Texas, The Macerich Co., Santa Monica, Calif.

Joint centers
Brief Encounters, Calgary Eaton Centre, TD Square and Scotia Centre, Calgary, Alberta, Oxford Retail Group; Stockland Spirit Awards, Stockland Shopping Centres, Sydney, Australia, Stockland Shopping Centres; Old Glory*ous Celebration, 400+ properties in the United States, CBL & Associates Properties, Coyote Management, Forest City Enterprises, General Growth Properties, The Macerich Co., Madison Marquette, Pennsylvania Real Estate Investment Trust, Richard E. Jacobs Group, Urban Retail Properties and Westfield Corp.

Public Relations

Less than 199,999 square feet (18,580 square meters) of total retail space
Read All About It!, The Paisley (U.K.) Centre, Brookfield Properties.

200,000 - 499,999 square feet (18,580 - 46,449 square meters) of retail space
Art at Akmerkez, Akmerkez, Etiler, Turkey, Üçgen Baky´m ve Yönetim Hizmetleri; Make a Green Come True, Maple Tree Place, Williston, Vt., Inland U.S. Management LLC; Mission Possible!, SouthShore Mall, Aberdeen, Wash.; General Growth Properties.

500,000 - 749,999 square feet (46,450 - 69,674 square meters) of retail space
St. Barbara Chapel in Silesia City Center, Silesia City Center, Katowice, Poland, TriGranit Development Corp.

750,000 - 999,999 square feet (69,675 - 92,899 square meters) of retail space
100 Day Countdown to Grand Opening, The Legends at Village West, Kansas City, Kan., RED Asset Management; Meadowood Mall 2005 Holiday Public Relations, Meadowood Mall, Reno, Nev., The Mills Corp.; Northridge Mall Crisis Management, Northridge Mall, Salinas, Calif. The Macerich Co.

1 million - 1,399,999 square feet (92,900 - 130,059 square meters) of retail space
Harry Potter Drives Sales Magic, Altamonte (Fla.) Mall, General Growth Properties; Fashionable Partnership, Cherry Hill (N.J.) Mall, Pennsylvania Real Estate Investment Trust; Henderson Police Community Relations Office, Galleria at Sunset, Henderson, Nev., Forest City Enterprises.

More than 1.4 million square feet (130,060 square meters) of retail space
Mission: Customer Service, King of Prussia (Pa.) Mall, Kravco Simon Co.; Flashmob The Opera; Meadowhall Centre, Sheffield, U.K., Smith Young Partnership; Welcome Home Taylor Hicks, Riverchase Galleria, Hoover, Ala., General Growth Properties.

Company
Shop! for Share of Voice, Cadillac Fairview, Toronto; $1800 = $2.4 Million in Holiday PR, CBL & Associates Properties, Chattanooga, Tenn.; Here to Help, The Macerich Co., Santa Monica, Calif.; Westcor Style Panel, The Macerich Co., Santa Monica, Calif.

Joint Centers
A Community’s Labor of Love, East Towne Mall and West Towne Mall, Madison, Wis., CBL & Associates Properties; Operation Loaded Dice, Galleria At Sunset, Henderson, Nev., Meadows Mall, Las Vegas, Forest City Enterprises, General Growth Properties.

Advertising

200,000 - 499,999 square feet (18,580 - 46,449 square meters) of retail space
If These Walls Could Talk..., Citadel Outlets, Commerce, Calif., Craig Realty Group; Farsta Centrum — A Shopping Story, Farsta Centrum, Stockholm, Sweden, Atrium Fastigheter; Live Large at Hollywood & Highland Center, Hollywood & Highland Center, Los Angeles, CIM Group; Eaton Groove, Montréal Eaton Centre, Montréal, Ivanhoe Cambridge.

500,000 - 749,999 square feet (46,450 - 69,674 square meters) of retail space
For Retail Therapy, Canberra Centre, Canberra, Australia, Queensland Investment Corp.; Nouveau Chic, Rockland, Ville Mont-Royal, Québec, Ivanhoe Cambridge; Big On the Island, Woodgrove Centre, Nanaimo, British Columbia, Ivanhoe Cambridge.

1 million - 1,399,999 square feet (92,900 - 130,059 square meters) of retail space
Arkadia by Horowitz, Arkadia, Warsaw, Poland, Cefic Polska; Colombo Institutional Campaign, Centro Colombo, Lisbon, Portugal, Sonae Sierra; Season of Harmony, Cherry Hill (N.J.) Mall, Pennsylvania Real Estate Investment Trust; Don’t Rush Christmas Campaign, Chinook Centre, Calgary, Alberta, Cadillac Fairview; Holiday Campaign, Coastal Grand, Myrtle Beach, S.C., CBL & Associates Properties; Late Night Casting — Come Together, Field’s Copenhagen, Copenhagen, Denmark, Steen & Strom Danmark; Get the Gift!, The Gallery at Market East, Philadelphia, Pennsylvania Real Estate Investment Trust; Bluetooth Zone, Gateway Theatre of Shopping, Durban, South Africa, Old Mutual Properties; 2005 Holiday Catalog, Hillsdale Shopping Center, San Mateo, Calif., Bohannon Development; Center of It All ad campaign, Lehigh Valley Mall, Whitehall, Pa., Kravco Simon Co.; Florida Style. New. Now., Orlando (Fla.) Fashion Square, Pennsylvania Real Estate Investment Trust; More than Ever, The Pen Centre, St. Catharines, Ontario, 20 Vic Management; Keep Your Life Together, Polo Park Shopping Centre, Winnipeg, Manitoba, Cadillac Fairview; Fly Girl Fly Guy, Short Pump Town Center, Richmond, Va., Forest City Enterprises.

More than 1.4 million square feet (130,060 square meters) of retail space
At the Edge of Fashion. In the Heart of Vegas., Fashion Show, Las Vegas, General Growth Properties; Houston, Memorial City Mall LLC; Plaza Gift Card — For Those Who Deserve It All, Plaza Las Américas, San Juan, Puerto Rico, Plaza Las Americas Inc.; Where The Stores Are, Tysons Corner Center, McLean, Va., The Macerich Co.; What Kind Of Shopper Are You?, Yorkdale Shopping Centre, Toronto, Oxford Retail Group.

Company
Kate Fischer Celebrity Endorsement Campaign, AMP Capital Shopping Centres, Sydney, Australia; The Perfect Blend of Life & Style, Developers Diversified Realty, Beachwood, Ohio.

Joint Centers
Look No Further, Westgate Mall, Amarillo, South Park Mall, San Antonio, and Killeen (Texas) Mall, Jones Lang LaSalle; We Have A Different Fatboy For You This Christmas, Calgary Eaton Centre, TD Square and Scotia Centre, Calgary, Alberta, Oxford Properties Group.

Sales Promotion and Events

Less than 199,999 square feet (18,580 square meters) of total retail space
Summer Sounds at the Square, Belvedere Square, Baltimore, Md., Struever Bros. Eccles & Rouse Inc.; It’s Lunchtime at the Station, St. Louis (Mo.) Union Station, Jones Lang LaSalle.

200,000 - 499,999 square feet (18,580 - 46,449 square meters) of retail space
Hans Christian Andersen Event, Bruun’s Galleri, Aarhus, Denmark, Steen & Strom Danmark; Do You Want To Be A World Champion?, C.C. Augusta, Zaragoza, Spain, Centros Shopping Gestión; FCP Events, First Canadian Place, Toronto, Brookfield Properties; Désir, The Montréal Eaton Centre, Montréal, Ivanhoe Cambridge; Chinese New Year 2006 at Wisma Atria, Wisma Atria, Singapore, Macquarie Pacific Star Property Management; Tourists Love Tax-Free Shopping!, Woodburn (Ore.) Company Stores, Craig Realty Group; The Return of the Kansas City Easter Parade, Zona Rosa, Kansas City, Mo., Steiner + Associates.

500,000 - 749,999 square feet (46,450 - 69,674 square meters) of retail space
Fashion Week, Canberra Centre, Canberra City, Australia, Queensland Investment; Paint Carlingwood Red, Carlingwood Shopping Centre, Ottawa, 20 Vic Management; Who’s Who for Back to School, Colonial Brookwood Village, Birmingham, Ala., Colonial Properties Trust; Film Festival, Edmonton (Alberta) City Centre, Oxford Properties Group; Pasdestoutnus.com-Dress_yourself.com, Les Rivières Shopping Centre, Trois-Rivières, Québec, Ivanhoe Cambridge; Lougheed Lunar Festival, Lougheed Town Centre, Burnaby, British Columbia, 20 Vic Management; The Greatest Gift of All, The Mall at Steamtown, Scranton, Pa., Prizm Asset Management; More For Your Munch, The Mall of Victor Valley, Victorville, Calif., The Macerich Co.; Nova América: Carnival, Nova America Center, Rio de Janiero, Brazil, Ancar gestao integrada de Shopping Centers; The World’s Greatest Shoo-Fly Pie Contest, Rockvale Outlets, Lancaster, Pa., PA Outlet Management; Ultimate Rewards at Simi Valley (Calif.) Town Center, Forest City Enterprises; Go Steelers Go!, Uniontown (Pa.) Mall, Pennsylvania Real Estate Investment Trust.

750,000 - 999,999 square feet (69,675 - 92,899 square meters) of retail space
The Surprises Never End, BurJuman, Dubai, United Arab Emirates, Al Ghurair Group of Cos.; CambridgeSide Galleria 15th Anniversary Celebration, CambridgeSide Galleria, Cambridge, Mass., New England Development; Eastland of Fashion, Eastland Shopping Centre, Ringwood, Australia, Queensland Investment Corp.; Most Valuable Piece of Real Estate for Shoppers, Fairview Mall, Toronto, Cadillac Fairview; Follow the Yellow Brick Road to Savings; Logan Valley Mall, Atloona, Pa., Pennsylvania Real Estate Investment Trust; Find Your Fit Prom & Career Expo, The Mall at Robinson, Pittsburgh, Forest City Enterprises; Market to Mall, Oak Hollow Mall, High Point, N.C., CBL & Associates Properties.

1 million - 1,399,999 square feet (92,900 - 130,059 square meters) of retail space
Buena Park Downtown’s “Spend & Receive” Program, Buena Park (Calif.) Downtown, Developers Diversified Realty; The Citadel and NORAD Track Santa, The Citadel, Colorado Springs, Colo., The Macerich Co.; Holiday Greeters, Jordan Creek Town Center, West Des Moines, Iowa, General Growth Properties; New Homeowner’s Direct Mail, Lehigh Valley Mall, Whitehall, Pa., Kravco Simon Co.; Go Station Pit-Stop, Oshawa (Ontario) Centre, Ivanhoe Cambridge; Rainy Day Rebates, Short Pump Town Center, Richmond, Va., Forest City Enterprises; Prom Season ’06, Willow Grove (Pa.) Park, Willow Grove, Pennsylvania Real Estate Investment Trust.

More than 1.4 million square feet (130,060 square meters) of retail space
Funky Feet, Meadowhall Centre, Sheffield, U.K., Smith Young Partnership; Gold Card, and Lunch by Laurier, Place Laurier, Québec, Ivanhoe Cambridge; Super Bowl XL Theatre, Somerset Collection, Troy, Mich., The Forbes Co.

Company
Shop & Go: A Powerhouse Partnership Program, Cadillac Fairview, Toronto; Best in Class: The Art of Sales Training, Cadillac Fairview; Real Simple’s Festival of Giving, General Growth Properties, Chicago.

Joint centers
Las Vegas Shopping Packages, Fashion Show and The Grand Canal Shoppes, Las Vegas, General Growth Properties; Rockin’ Shoppin’ Eve, Carolina Place, Pineville, N.C., Riverchase Galleria, Birmingham, Ala., The Maine Mall, South Portland, Maine, Valley Plaza, Bakersfield, Calif., General Growth Properties; It Pays To Shop Early at Pennsylvania Real Estate Investment Trust Philadelphia Area Malls!, Cherry Hill Mall, Echelon Mall, Exton Square, The Gallery at Market East, Moorestown Mall, Plymouth Meeting Mall and Willow Grove Park, Pa., Pennsylvania Real Estate Investment Trust; ‘Chronicles of Narnia’ at Christmas, 29 of Australia’s Stockland Shopping Centres, Sydney, Australia, Stockland Shopping Centres.

Grand Opening, Expansion and Renovation

200,000 - 499,999 square feet (18,580 - 46,449 square meters) of retail space
Maremagnum Barcelona, Maremagnum, Barcelona, Spain, Odisea 2000; It Takes a Village, Village at Corte Madera (Calif.), The Macerich Co.

500,000 - 749,999 square feet (46,450 - 69,674 square meters) of retail space
Fashion Without Borders Shopping Premiere, The Shops at Las Americas, San Diego, Stoltz Real Estate Partners.

750,000 - 999,999 square feet (69,675 - 92,899 square meters) of retail space
Evolution of Style, Pacific Centre, Vancouver, British Columbia, Cadillac Fairview.

1 million - 1,399,999 square feet (92,900 - 130,059 square meters) of retail space
Prepare your senses. It’s the new Parquesur. Parquesur, Madrid, Spain, Rodamco Europe Espana; Grand Opening, The Shops at La Cantera, San Antonio, General Growth Properties.

More than 1.4 million square feet (130,060 square meters) of retail space
Atlantic Station Grand Opening, Atlantic Station, Atlanta, Jones Lang LaSalle; Shopping Is Just The Beginning, Mall of the Emirates, Dubai, United Arab Emirates, MAF Shopping Mall LLC; Metropolis at Metrotown — Shopping City, Metropolis at Metrotown, Burnaby, British Columbia, Ivanhoe Cambridge; Food, Film and Fashion, Tysons Corner Center, McLean, Va., The Macerich Co.; Flaunt It! — Yorkdale, Yorkdale Shopping Centre, Toronto, Oxford Retail Group.

Business to Business

200,000 - 499,999 square feet (18,580 - 46,449 square meters) of retail space
Re-Invent, Dufferin Mall, Toronto, Oxford Retail Group; Shoppers Show Hot Support, Walnut Square Mall, Dalton, Ga., CBL & Associates Properties.

750,000 - 999,999 square feet (69,675 - 92,899 square meters) of retail space
Above and Beyond, Richmond (British Columbia) Centre, Cadillac Fairview; The Philippine Phenomenon, Serramonte Shopping Center, Daly City, Calif., Jones Lang LaSalle.

1 million - 1,399,999 square feet (92,900 - 130,059 square meters) of retail space
Outward Bound, Rosedale (Minn.) Center, Jones Lang LaSalle; Durban Fashion Experience, Gateway Theatre of Shopping, Durban, South Africa, Old Mutual Properties.

More than 1.4 million square feet (130,060 square meters) of retail space
Leasing Support, Hanes Mall, Winston-Salem, N.C., CBL & Associates Properties.

Company
How The Best Was Won, Cadillac Fairview, Toronto; America’s Premier Shopping Places, General Growth Properties, Chicago; The B.E.S.T Program, Ivanhoe Cambridge, Montréal; Visualizing the Deal: Crate & Barrel, Pennsylvania Real Estate Investment Trust, Philadelphia; Prime Retail Extreme Makeover — Tourism Outreach, Prime Retail, Baltimore.

Joint Centers
Retail Spanish 101, Foot Hills Mall, La Encantada, Park Place, Tucson (Ariz.) Mall, Feldman Mall Properties, General Growth Properties, The Macerich Co.

Revenue Impact

500,000 - 749,999 square feet (46,450 - 69,674 square meters) of retail space
Trans-Bridge Commuter Parking Program, Phillipsburg (Pa.) Mall, Pennsylvania Real Estate Investment Trust.

1 million - 1,399,999 square feet (92,900 - 130,059 square meters) of retail space
Centro Christmas Market, and Centro Corporate Partnership Programme, Centro Oberhausen (Germany), Centro Management; Outdoor Picture Show, Burbank (Calif.) Town Center, General Growth Properties; Best of the City in the City, Deira City Centre, Dubai, United Arab Emirates, MAF Shopping Mall LLC.

More than 1.4 million square feet (130,060 square meters) of retail space
Hippest of Holidays, Galleria Dallas (Texas), General Growth Properties; The Chevy Revolution: History in the Making, King of Prussia (Pa.) Mall, Kravco Simon Co.; Plaza’s New and Improved Fairs Program, Plaza Las Américas, San Juan, Puerto Rico, Plaza Las Americas Inc.; Greening Yorkdale, Yorkdale Shopping Centre, Toronto, Oxford Retail Group.

Company
MasterCard Revenue and Promotional Partnership, Developers Diversified Realty, Beachwood, Ohio; The Scene 2005, General Growth Properties, Chicago; Introducing One Word That Reaches Millions, Kravco Simon Co., King of Prussia, Pa.

Category Integration

200,000 - 499,999 square feet (18,580 - 46,449 square meters) of retail space
Family Film Festival, Aspen Grove Lifestyle Center, Littleton, Colo., Developers Diversified Realty.

500,000 - 749,999 square feet (46,450 - 69,674 square meters) of retail space
Oakridge Centre Brand Strategy, Oakridge Centre, Vancouver, British Columbia, Ivanhoe Cambridge; Year of the Veteran, Stone Road Mall, Guelph, Ontario, Oxford Retail Group.

750,000 - 999,999 square feet (69,675 - 92,899 square meters) of retail space
Growing the Arts, Exton (Pa.) Square, Pennsylvania Real Estate Investment Trust; Family Traffic Signs, Guildford Town Centre, Surrey, British Columbia, Ivanhoe Cambridge; Year-Round Productivity, Shopville Le Gru, Torino, Italy, Corio Ittalia Sri.

More than 1.4 million square feet (130,060 square meters) of retail space
Capturing the Junior Market, Galleria Dallas, Dallas, General Growth Properties; The Code, Hanes Mall, Winston-Salem, N.C., CBL & Associates Properties; On The Road To Holiday Style, King of Prussia (Pa.) Mall, Kravco Simon Co.

Company
The Extreme Mall Makeover, Ivanhoe Cambridge, Montréal.

Shopping Centers Today

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